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Ford versus Ling's Cars. Email Address Gathering 21 May 2010 | 08:50 pm
Let me start with an apology. Dear Ford, I am sorry that your email registration is so bad that for 3 years I have been using it as an example of how not to do it. I am the owner of a Ford Galaxy an...
Move away from Moveable Type. Video and animation web experiences 21 May 2010 | 01:44 am
Two years ago I wrote a blog about engagement through video. I would like to think that the marketing world has embraced the delights of video and animation and taken web experiences onto the next le...
The Best Election Email Ever? 5 May 2010 | 08:25 pm
We're gripped with election fever in the UK right now. We're being told to vote with our hearts by some parties, and tactically with our heads by others. One thing we do know is that this election h...
Life Time Value - a free spreadsheet to help with all the tricky sums 16 Apr 2010 | 09:07 pm
My last blog post in collaboration with Avinash Kaushik included a wonderful free souvenir. It was an Excel workbook that we created to help with all the tricky sums you'll need to crunch when you be...
Life Time Value - solving tomorrow's problems today 6 Apr 2010 | 07:23 pm
I have been meaning to write a piece about life time value for many months. It's the most important metric for marketers focussed on optimising long term value for their organisations, yet in the dig...
Surprise me, don’t scare me – behavioural targeting and "dynamic serendipity". 22 Feb 2010 | 10:56 pm
Here are a few definitions from Wikipedia to get the blog rolling: Serendipity is the effect by which one accidentally stumbles upon something fortunate, especially while looking for something entire...
Don't be Mr Average. Why averages are a bad, bad thing in Digital Marketing. 12 Feb 2010 | 10:00 am
American author Will Rogers is attributed with this rather caustic one-liner from the 1930’s. "When the Okies left Oklahoma and went to California, the average intelligence of both states went up." ...
Digital Marketing Christmas Presents – Just Add Imagination 16 Dec 2009 | 05:46 am
With Christmas nearly upon us I was wondering what presents digital marketers would like to find in their stockings. A perennial favourite toy across the world is Lego and, whilst we’re probably a bi...
On-line Reputation Management - Thierry Henry versus Ireland 20 Nov 2009 | 10:49 pm
Don't believe everything you read. Here is a story from PR Week in the UK Thierry Henry Brand 'Not Irreversibly Damaged', Say Sports PR Experts Synergy Sponsorship director of comms Stephanie Brans...
If you only read one digital marketing book...Web Analytics 2.0 14 Nov 2009 | 08:40 pm
Avinash Kaushik has been de-mistyfying the world of web analytics for years through his excellent blog Occam's Razor. He took us deeper into the murky world of Java-script tagging and standard report...
