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The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

The Law of Shitty Clickthroughs 10 Apr 2012 | 03:57 am

Go to Source: The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different...

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