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Here’s how Washington State’s nudge for state park donations works via its web site 12 Oct 2011 | 12:47 pm
A couple years ago, Washington State switched the default rule on state park fees that drivers pay (or don’t pay) when they renew their licenses. Reader Steve Loeb nicely captures what this switch loo...
Where is behavioral economics headed in the world of marketing? 10 Oct 2011 | 01:22 pm
The Nudge blog sat down (electronically) with John Kenny, Senior Vice President of Strategic Planning in Draftfcb’s Chicago office, to explore whether behavioral economics is just a fad in marketing o...
A devious little marketing nudge 22 Sep 2011 | 02:00 am
Courtesy of computer security provider Lavasoft (spotted by a sharp behavioral graduate student at Booth). Yes, you can click the grayed-out button on the left and “update” to the free software.
The landfill nudge at the University of Pennsylvania 14 Sep 2011 | 02:54 pm
Hat tip: Matthew Buechler
The Obama administration launches RECAP 14 Sep 2011 | 10:42 am
It goes by the name “Smart Disclosure,” in an announcement to the heads of federal departments and agencies. The term “smart disclosure” refers to the timely release of complex information and data i...
“Mandate-Schmandate,” Rick Perry and the HPV vaccine – by Richard Thaler 9 Sep 2011 | 02:11 pm
Nudge blog note: Last night’s Republican debate prompted Richard Thaler to weigh in on Rick Perry’s handling of an HPV vaccine executive order, but not the policy itself. Also, Thaler recently started...
Was this yard sale successful? 8 Sep 2011 | 01:43 am
The problem with this sign is that the best yard sale goodies were probably available “yesterday.” You’re down to the dregs today. Better to post a sign that is fuzzy with time and refers only to “tod...
Prospect theory in the Moneyball movie 6 Sep 2011 | 07:18 am
“I hate losing more than I even wanna win.” – Oakland Athletics General Manager Billy Beane (or some creative Hollywood writer channeling Billy Beane) Around 40 seconds in.
The landfill nudge shows up at a Whole Foods in Lake Forest, Illinois 31 Aug 2011 | 09:44 am
Hat tip: Brad Bennett
Charles Barkley believes in the hot hand fallacy – when it comes to poker, anyway 30 Aug 2011 | 10:43 am
NBA legend and recreational gambler Charles Barkley is presented with the following hypothetical on ESPN radio: You are winning big at the poker table when a beautiful woman sits down next to you. “Do...
