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Effective Communication = Happy Customer = Great Marketing 8 Aug 2013 | 04:27 pm
If we talk about B2B world, the customers we deal with are highly educated, aware, knowledgeable and experts in their own fields. Building a brand and reputations amongst these elite type of customers...
Lead Generation vs Demand Generation: Infographic 8 Aug 2013 | 04:26 pm
In marketing, Lead generation is defined as “the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for purposes such as list building, e-newsle...
The Effects of Poor Lead Manangement on SMBs 25 Jul 2013 | 04:47 pm
So, far we have heard all good things about lead management and its effect on small and medium size businesses. It all happen when it is implemented well and efficiently. The consequences of poor lea...
B2B Lead Nurturing – Guide to Close Leads in 60 Days 24 Jul 2013 | 01:43 pm
B2B lead nurturing is defined as a process of communicating consistent and meaningful touches with viable prospects regardless of their timing to buy. It is a process that enable marketers to develop ...
Marketing Automation Stats 2013 23 Jul 2013 | 05:17 pm
By now you must have heard a lot about marketing automation, its benefits, best practices and all. You won’t be surprised to know that it is the fastest growing area in B2B world. It not only improves...
8 Ways to Boost Lead Management Process 18 Jul 2013 | 04:51 pm
What is Lead Management? Lead Management is a term used in general business practice to describe methodologies, systems, and practices designed to generate new potential business clientele, generally ...
Key Benefits of Marketing Automation 17 Jul 2013 | 04:48 pm
If you thought, Marketing automation has nothing too exciting to scream about, think again. Marketing automation does lot more than you expect. And the plus point, it does it neat and efficient. To me...
Infographic – Nine Steps to Buying Marketing Automation 17 Jul 2013 | 03:23 pm
What is Marketing automation? Marketing automaton is an automated process that aligns and streamlines all your marketing processes like customer segmentation, customer data integration. It is the fast...
Barriers to Successful Marketing Automation 8 Jul 2013 | 02:21 pm
Marketing Automation can be defined as an automated process that aligns and streamlines all your marketing processes like customer segmentation and customer data integration. It is the fastest growing...
Marketing Automation: Why Every Business Needs It 2 Jul 2013 | 04:42 pm
Almost 90% of B2B companies today initiate their buying processes online. Most of these B2B buyers educate themselves through content available online. B2B companies go through a complex sale process ...
