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Introducing the Naked Copywriter 5 Apr 2013 | 04:42 pm
A World without Briefs When a client with a decent budget wants some copywriting work done but can’t or won’t provide you with a brief, what can you do? Insist they answer some questions Writing copy ...
Hands Up if You Want to Write a Web Page! 22 Mar 2013 | 06:14 pm
In the last week I’ve been unfortunate enough to read a few websites with content on the main pages that was clearly written by more than one person. One of the problems with clients writing their own...
The Best is Yet to Come… 8 Jan 2013 | 08:18 pm
There are many phrases you hear and read a lot without really thinking about. For some reason when I saw supermarket adverts with the slogan “The best is yet to come…” they stuck in my mind. When Bara...
Is Your Blog a Damp Squib? 25 Sep 2012 | 03:00 pm
Do you remember when your website went live and how exciting that was? Do you remember writing your first few blog posts with a real energy and enthusiasm? Do you remember the point when running your ...
Blogging by Edinburgh Copywriters 20 Sep 2012 | 07:17 pm
Following on from my post yesterday on how frequently web agencies in Edinburgh blogged, I thought it was only fair to look at local copywriters too. I was surprised at the lack of activity by web age...
Edinburgh Web Agencies Blogging Sample 19 Sep 2012 | 06:45 pm
I decided to do a little bit of research on how often web design agencies in Edinburgh updated their blogs. I know web design is a fiercely competitive industry in ‘Auld Reekie’ so decided to see how ...
The Role of Good Copy in Service Design 28 Aug 2012 | 01:52 pm
As a copywriter, part of my job is trying to convince people of the benefits of good copy in all sorts of materials. A shiver goes down my spine every time I hear the words “We’ll just write the copy ...
Does Copy Colour Matter? 21 Aug 2012 | 08:30 pm
I was having a discussion with a web designer friend of mine recently about what colour the copy and background should be on a website. Being a designer, he was open to all sorts of combinations. Howe...
Three Ways to Win More Web Design Clients 6 Aug 2012 | 09:24 pm
The web design market is more competitive than ever. I’ve written before about common client objections when it comes to copywriting, but this post is about how a copywriter can help your agency win m...
Web Designers: Are You Being Served? 25 Jun 2012 | 09:26 pm
I was speaking to the head of a web design agency recently who had given up on using copywriters due to bad experiences. It got me thinking; what do web designers and agencies really want from a copy...
