Ocentric - ocentric.com - Blog posts
General Information:
Latest News:
New Data Technologies Hold Promise for eCommerce 23 Aug 2013 | 10:59 pm
Over the past few weeks, I’ve had the pleasure of seeing a few demos of some incredible new eCommerce technologies. And let me tell you, there are some truly great and exciting ideas out there. Custo...
Encrypt This: The State of Personal Data in 2013 14 Aug 2013 | 01:21 am
Just about every week, an announcement is made that a new data breach may possibly affect thousands of people. Every once in a while (although somewhat rare) a breach can affect millions. While it’s...
Cross-sell & Up-sell: If You Like this Blog Post, You May Also Like… 6 Aug 2013 | 09:41 pm
As someone who spends most of every day immersed in eCommerce, I field a number of questions from online retailers about how to best approach some of the challenging aspects of eCommerce. And I'm star...
Global eCommerce: Resources for International Expansion 23 Jul 2013 | 12:25 am
The web has fundamentally changed the way we live and interact with each other. And as a result, the world has become a much smaller place. 2.4 billion people now use the Internet on a regular basis,...
Confessions of a Marketing Intern - What Shopping Means in 2013 17 Jul 2013 | 08:32 pm
As a marketing intern at Optaros, I spend a lot of time researching and discussing trends in the market. Many of the articles I have come across lately have emphasized how businesses are working to re...
Are You Making the Most of Mobile- It Accounts for 1/4 of Web Traffic 11 Jul 2013 | 08:19 pm
I grew up watching the Jetsons, with their flying cars and video calls, and Star Trek, with their tricorders and communicators. Looking back, these shows have a common theme; sometime in the future, ...
Going Global: Maximizing eCommerce Revenue Abroad 9 Jul 2013 | 05:24 pm
eCommerce professionals face a number of daily challenges and demands, but none greater than the constant pressure to sell more. Sell more than last week. Sell more than last year. Sell more than ...
Confessions of a Marketing Intern: Digital Commerce 101 24 Jun 2013 | 05:26 pm
As a new marketing intern at Optaros, I am constantly surrounded by words such as “eCommerce”, “mCommerce” and “Omnichannel”. While these words seem to dictate many of the conversations I hear around ...
In eCommerce, IT is the Business 17 Jun 2013 | 09:01 pm
Having led and worked with many different eCommerce organizations in my career, I’ve been part of and witnessed the struggles that companies have in breaking down deep rooted organizational silos. Tw...
A Four-Point Plan To Increase Mobile Commerce Conversions 5 Jun 2013 | 06:32 pm
Mobile commerce can be both thrilling and frustrating at the same time - for companies and customers alike. It's been estimated that at least 68% of smartphone and tablet owners have tried to purchas...
