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Pitching the Perfect Pitch 11 Aug 2012 | 12:14 am
Even in today’s media-savvy world of social media, apps and blogs, pitching the perfect editorial piece is still one of the best ways to get your message out there. More
Focus Makes a Good Homepage Great 10 Aug 2012 | 12:40 am
Homepages are often used to call out for everything a brand sells and represents, but focus is what keeps users happy and engaged. More
Measuring Social Media Success 3 Aug 2012 | 06:39 am
Social media is often thought of as the Wild West of marketing, but with new social tracking tools, it's becoming easier than ever to pin down that elusive ROI. More
How to Maximize your Client’s Time at a Trade Show 2 Aug 2012 | 01:53 am
Maximizing your client’s time at a trade show may seem daunting, but here are a few tips for getting the results you’re looking for. More
Personality Speaking, Your Brand Needs One 19 Jul 2012 | 02:43 am
Having a brand personality is more important than you think, and it’s often overlooked when trying to stand out from the crowd. More The post Personality Speaking, Your Brand Needs One appeared first...
Shazam: The Audio QR Code 19 Jul 2012 | 02:39 am
Discover how Shazam is using key consumer insights to connect consumers to products in an unexpected way. More The post Shazam: The Audio QR Code appeared first on Off Madison Ave.
How to Overcome the Shrinking Newspaper Staff Dilemma 19 Jul 2012 | 02:34 am
As traditional news gives way to online (and free) news sources, PR pros are rapidly becoming pro content creators. More The post How to Overcome the Shrinking Newspaper Staff Dilemma appeared first ...
On the Importance of Type 19 Jul 2012 | 02:26 am
On the surface, type is type, but in practice, it’s a critical piece that may be missing from your brand’s story. More The post On the Importance of Type appeared first on Off Madison Ave.
Don’t be pushy – Twitter is nothing but good 1 Jun 2012 | 08:01 am
Brands are investing heavily in social media to sell products, but are they going about it in the right way? More The post Don’t be pushy – Twitter is nothing but good appeared first on Off Madison A...
The secret ingredient to storytelling: Curiosity 1 Jun 2012 | 08:01 am
We all know what curiosity did to the cat, but for PR professionals, it’s the uniquely compelling trait needed to craft the perfect pitch. More The post The secret ingredient to storytelling: Curiosi...
