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Does Social Marketing Always Need to be Social? 27 Aug 2013 | 02:45 am
ROI is a big problem in social marketing—every marketer knows it’s difficult to determine tangible marketing ROI from a social action. This creates a real bind. Marketers know the social sphere matte...
When Heuristics go Bad – Dealing with Common Optimization Practices – Part 1 26 Aug 2013 | 10:30 pm
Talk to 5 people in the optimization space and you will get 5 different stories about how best to solve your website. Talk with 50 however and those 5 will get repeated more often than not. Such is th...
Infomercials and Search 26 Aug 2013 | 09:45 pm
Norran El-Shinnawya wrote a blog titled “3 PPC Ad Tips Inspired by Infomercials.” In the blog, she discusses how infomercial tactics translate into pay per click (PPC) marketing. The tips she gives ar...
SEO Is Becoming a Customer Optimization Strategy 26 Aug 2013 | 09:30 pm
The search marketing industry continues to evolve. Let’s face it, SEO performance relies on a solid foundation and adapting regularly to changes in the industry. When the algorithms change to improve ...
How to Avoid User-Generated Spam 26 Aug 2013 | 09:15 pm
I recently discussed the inseparable nature of user-generated content and SEO and their combined role in guiding user responses. Given the value of user-generated content to SEO, it’s important to al...
Google Change Decreases Direct Mobile Traffic in Favor of “Keyword Unavailable” 26 Aug 2013 | 09:04 pm
Starting in mid-2012, a trend emerged in the referrer type report that showed decreasing search and increasing direct/bookmark traffic due to a loss of referrer data. You may have seen some of this in...
Point of Sale: Retail & Travel Weekly #47 23 Aug 2013 | 04:55 pm
Here are this week’s links of interest in Retail & Travel from the thought leaders on our retail and travel consulting team: Same-Day Delivery? Not So Fast [Strategy+Business] Online retailing means...
Hreflang Gives Boost to International SEO 23 Aug 2013 | 03:30 am
International SEO just got easier. Google recently launched hreflang alternate annotations that work to ensure the correct localized pages are delivered to searchers. Quite simply, searchers around th...
Search as Direct Response 23 Aug 2013 | 03:00 am
Direct response marketing is one of the best-known marketing tactics. It’s a tactic meant to elicit immediate action from the consumer. That action may be a purchase, a reply with information, or even...
Adobe “Leads the Pack” in Forrester Wave on Data Management Platforms 22 Aug 2013 | 03:21 am
We are hearing from our clients that the Data (or Audience) Management Platform is becoming an increasingly important part of their business. It has benefits for both publishers and advertisers and a...
