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Simple, done well, is better than overcomplicating something with unnecessary technology 19 Mar 2013 | 03:16 pm
Last week I was in Switzerland for about 36 hours to deliver a training workshop on using social media in B2B marketing. All in all it was a success, so that’s not what I’m writing about today. Instea...
St Omobono becomes a Dragon for the day 12 Mar 2013 | 03:35 pm
Our very own Ben Dansie was invited by the Judge Business School (University of Cambridge) MBA programme to judge a module on this year’s programme. The challenge was to come up with a business idea a...
Doing business in China and Japan 6 Mar 2013 | 03:30 pm
It is not every day Omobono gets invited to visit China and Japan (in a week). We do a lot of international work but it’s most often done via Lync and conference call. So the chance to go to China Rea...
Omobono goes to China 4 Mar 2013 | 03:05 pm
We’ll all wish we have Wei Xin accounts soon. Omobono was in China last week for exactly 72 hours – straight off the plane from Tokyo. Mission: to train 25 B2B marketers in the latest digital marketin...
‘Out the door’ is the wrong measure of success 1 Mar 2013 | 02:56 pm
With the UK downgrade conversations about the economic pressure on businesses have reared their heads again. In marketing circles the standard response is to say that it will put more and more pressu...
Why we need face time, not FaceTime in 2013 29 Jan 2013 | 09:48 pm
There has been much talk about the proposed HS2 high-speed rail link between London and various northern cities. Much of this talk is negative, suggesting that the likely high costs to make use of the...
Omobono is growing! 21 Jan 2013 | 07:50 pm
After a very busy and successful 2012, we’re pleased to announce our new office in Bristol. Bristol has, over the last few decades, proved itself as one of the most exciting creative hubs outside of L...
Cambridge Art scene 4 Jan 2013 | 08:49 pm
An article posted yesterday The Guardian about the state of the art scene in Cambridge resonated with the team here at Omobono. Below is a collection of the team’s thoughts on how blending the arts wi...
Christmas Crackers 21 Dec 2012 | 04:08 pm
The Christmas party is out of the way and the final loose ends of 2012 are being tied; now is the perfect time to look back on the previous year. Christmas isn’t Christmas without some useless (sorry...
Pudding Rush 13 Dec 2012 | 04:19 pm
About the game Inspired by ‘game imitates life’ scenarios (such as Cooking Mama), Pudding Rush is a Christmas themed cooking style game whereby players are tasked with making a Christmas Pudding from ...
