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Facebook Groups Revisited 29 Apr 2012 | 03:15 pm
In October 2010, I wrote New Facebook Groups Wreak Havoc. The “new” Facebook groups were brand new, and they were ruffling quite a few feathers. People added their friends en masse causing them to rec...
In Case You’re Wondering Why Larry Brauner Has Disappeared 1 Apr 2012 | 03:32 pm
It’s fairly obvious that I’m not updating this blog very often. I used to write a major article every week, and now I barely write an article a month. I miss it and look forward to getting back to it....
How to Cope with Google Friend Connect’s Untimely Demise 7 Feb 2012 | 06:10 pm
In case you haven’t heard, “Friend Connect will be retired March 1, 2012,” says Google. This is not pleasant news for those websites that have sizable Google Friend Connect communities and whose commu...
5 Web Strategies that Paid Off in 2011 16 Jan 2012 | 06:09 pm
While building my online presence and working on small client projects over a three year period, I devised, tested and evaluated a wide variety of web-based marketing, branding and communication strat...
Facebook Smart Lists Work Around 1 Jan 2012 | 06:20 pm
In Why Facebook Smart Lists are Actually Dumb, I expressed my annoyance with Facebook for permitting their “smart lists” to interfere with our use of the lists we’ve deliberately created in order to m...
Why Facebook Smart Lists are Actually Dumb 7 Nov 2011 | 05:24 pm
Facebook friend lists may one day become much more useful than they are at present if the top online social networking site ever finds the wherewithal to implement Facebook lists intelligently and wit...
Where Your Web Strategy Ought to Begin 3 Oct 2011 | 03:06 pm
Your social media and web strategy necessarily starts from your website, the one place on the the web that you own and control. Social networking sites, such as Facebook and LinkedIn, are very useful...
Facebook Has Its Cake and Eats It 19 Sep 2011 | 03:53 pm
Please prepare yourself for a small dose of cynicism. Last week, a Facebook sales rep tried to persuade me to buy ads to drive traffic to the Gevril page, in order to increase its number of fans. Neit...
10 Tips for Inviting People to Facebook Events 12 Sep 2011 | 03:28 pm
All media have the tendency to become over-saturated with intrusive commercial messages. There are too many television and radio ads, too much junk email and snail mail, too many billboards, and yes, ...
Fascinating Social Media and SEO Case Study 5 Sep 2011 | 04:22 pm
The four-day International Watch Fair on Facebook, which begins Tuesday, is a free Facebook page event that’s open to the watch industry, the media and the public. Several hundred will attend this un...
