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How to Conduct a Technical Site Audit and Boost Your SEO Efforts 26 Aug 2013 | 07:24 pm
There are three main aspects of a technical site review: architecture, technology and source code. The combination of these three elements being optimized for search will allow the content on your sit...
How to Prevent Content Theft: What Marketers Need to Know 20 Aug 2013 | 10:43 pm
The wonderful thing about content marketing is that you can reach thousands, even millions of people with your message. The downside is that thousands, even millions of people can steal your hard work...
5 Ways to Turn Big Data Into Insight and Action 14 Aug 2013 | 06:57 pm
As it has been shown in a variety of ways over the past decade or so, the days of math-less, mindless, off-the-hip marketing have long set sail. So how do the once gun-slinging marketers of the past b...
3 Ways to Annoy Your Twitter Followers 12 Aug 2013 | 06:06 pm
Common sense says it’s a bad idea to Tweet sexy photos of yourself a-la Anthony Weiner, but there are a few common Twitter sins I see marketers and businesses commit on a much more frequent basis. And...
4 Reasons Visitors Are Abandoning Your Forms, and How to Fix Them 10 Aug 2013 | 01:37 am
Over the past four months we’ve noticed a pronounced trend: prospect lead form submissions are declining in raw numbers and in percentages of clicks-to-submissions. Yet other forms of campaign measure...
4 Things Web Designers Need to Know About SEO 8 Aug 2013 | 07:39 pm
Can’t We All Just Get Along? What Designers Need to Know About SEO It’s not uncommon that web designers and search engine optimizers disagree about approaches for design based on their concentrations...
5 Web Analytics Truths for Smart Digital Marketing 2 Aug 2013 | 08:12 pm
In the past, marketers were always looking for useful data—analytics data that would justify the dollars (and time) spent advertising and promoting their product or service. But now, there is often an...
How to Measure the True Value of Social Media Marketing for Your Business 1 Aug 2013 | 08:57 pm
The top 100 retailers on Facebook measured by the number of fans each have an average 1.2 million “likes,” according to ExactTarget findings. Clearly Facebook alone generates massive volumes of data. ...
7 Elements of Great Content for B2B Marketing 1 Aug 2013 | 01:53 am
In Laurie Beasley’s previous post about content marketing, she mentioned that that sharing original content is important. The whole purpose of content marketing is predicated on having original conten...
10 Ideas for Creating New Blog Content that Your Audience Loves 29 Jul 2013 | 08:14 pm
The key to a successful blog is maintaining that blog with fresh, interesting content that drives traffic to your website and entices new visitors to stay—and keeps them coming back, again and again a...
