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Focus Groups – Uncovering the secrets of retail 27 Aug 2013 | 04:23 pm
Steve Jobs said ”You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” So what’s the best way to nail your customer experience? Ask your c...
Mums are one of the personas more inclined to the use of iPads 22 Aug 2013 | 10:20 am
A recent analysis by industry leading app analytics firm Flurry shows that when it comes to iPads the heavy users are: “Pet Owners”, “Small Business Owners” and no surprise “Mums”. Flurry analytics m...
Dish Magazine for iPad launches on Oomph 21 Aug 2013 | 05:55 am
Dish Magazine for iPad launched this week, adding to a stable of stellar Oomph apps that we have seen coming out of New Zealand in the last few months. From the get go the app is well thought out wit...
Best Practise App Marketing – Fitness First 20 Aug 2013 | 08:15 am
15th August 2013 There are two key parts to any successful app strategy, 1) creating a high quality app and 2) promoting it via an integrated marketing program. With over 700,000 apps now in the App...
Lawyers Weekly app ranked number 1 in iMonitor’s August list of New & Noteworthy apps 13 Aug 2013 | 09:45 am
The Lawyers Weekly iPad app has been named the highest rated app in the August list of New & Noteworthy apps by global app ranking service iMonitor. It’s not often that the best of the recent introdu...
Apple highlights Oomph powered iPad App in advertising campaign 13 Aug 2013 | 07:34 am
The Oomph team would like to congratulate Oxford University Press (OUP) on their Food Book App being used in an international outdoor advertising campaign by Apple. The Food Book app has a beautiful ...
Help granny find that brownie recipe with Pre-filled Search 4 Jun 2013 | 07:03 am
Give your users, students and grannies more power! The search function which lets users search all terms or phrases within a publication has been a part of the Oomph platform since version 19. While ...
Want to publish in multiple languages? Sure can! 28 May 2013 | 10:41 am
Publishing an app to the iTunes App Store opens your work to the world and markets beyond your region. Currently the world has over 6,000 spoken languages with the top ten most popular languages (in....
myfoodbook : MyCollections app launches! 21 May 2013 | 01:00 pm
The Oomph team is proud to announce the launch of the myfoodbook: MyCollections app. We worked in collaboration with the myfoodbook team to take the recipes from their online website and compile these...
Royal Auto Promo Video 13 May 2013 | 07:15 am
13.05.13 Video – a brilliant way to promote your app! One of the biggest challenges app creators have is convincing their readers/users to download their app. Videos are proving to be one of the mos...
