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REV New Media Doubles eCPM across its Sites With the Help of OpenX 24 Aug 2013 | 05:02 am
JSOnline partnered with an SSP, but received very low CPMs, creating extra work and delivering modest revenue. After testing OpenX Market in a 30-day trial, sending the exact inventory it previously ...
OpenX Mobile Webinar: Universal Device Recognition and Programmatic Buying 17 Aug 2013 | 01:19 am
I’m thrilled that we’ve been publicly speaking about mobile RTB a lot recently. Jason Fairchild, our chief revenue officer, spoke at AdMonsters OPS Mobile last month, I joined a mobile monetization pa...
OpenX to Appear at Digiday Programmatic Advertising Breakfast August 15 in NYC 11 Aug 2013 | 09:00 pm
Summer is the time to investigate new strategies and catch up on the latest developments in your industry. That’s why Digiday is sponsoring its Programmatic Advertising Breakfast on August 15, in New ...
From content management to monetization to multi-screen solutions: OpenX connects the dots 9 Aug 2013 | 03:55 am
Billboard and Journal Communications (publisher of Milwaukee Journal Sentinee and other news outlets) needed what all digital media publishers need for higher revenue: a partner to connect monetizatio...
Monetizing Content for a Multiscreen Audience 9 Aug 2013 | 03:52 am
It seems like mobile metrics continue to be discussed in every article and at every turn. While users reach for their smartphones 150 times a day, mobile CPMs remain dramatically lower on mobile than ...
Important Update for OpenX Source 2.8.10 Users 7 Aug 2013 | 06:42 am
OpenX takes security seriously. Recently we became aware of a security issue with OpenX Source v. 2.8.10 (the open source ad serving product) whereby the binary distribution of v. 2.8.10 was compromis...
Today’s Webinar: When Device Recognition and Programmatic Buying Intersect – A Mobile World Where Everyone Wins 24 Jul 2013 | 09:54 pm
This morning, James Lamberti, GM and VP at AdTruth, and I will host an exciting primer on the ever-changing, multi-screen, digital world. For too long digital advertisers and publishers have seen mobi...
Collaborating and Learning with our Customers: Vox Media Comes to Visit 17 Jul 2013 | 05:50 am
The digital landscape is undergoing tectonic shifts and a core component of OpenX’s mission is to help our partners navigate these changes. Many of the partners who rely on our digital monetization te...
United Online: The Newest Digital Media Company Using the Full OpenX Monetization Platform 12 Jul 2013 | 05:27 am
Digital media companies have famously struggled to unlock the full value of their advertising revenue and our newest partner is a case in point. United Online Media Group (UOL), a comScore 500 company...
When Device Recognition and Programmatic Buying Intersect – A Mobile World Where Everyone Wins 9 Jul 2013 | 01:02 am
Webinar Date: July 24, 2013 Webinar Time: 11:00am Registration URL: https://the41.webex.com/the41/onstage/g.php?t=a&d=575815071 Join AdTruth and OpenX for a live thirty minute webinar on J...
