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4 LinkedIn Marketing Case Studies to Emulate 27 Aug 2013 | 06:40 pm
While most companies know that LinkedIn could be useful if they took the time to use it, very few companies have taken the plunge. We've found four excellent LinkedIn case studies that demonstrate wha...
62% of companies outsource their content marketing 19 Aug 2013 | 01:00 pm
As this excellent infographic shows, great content is valued by consumers and a top priority for Marketing teams. 61% of consumers say they feel better about a company that delivers customer content a...
How Brands are Using Hashtags on Facebook 17 Aug 2013 | 09:52 pm
Facebook recently announced that it was to follow in the footsteps of Twitter and other rivals by introducing hashtags to its site. This has meant a period of experimentation for brands posting status...
The Importance of Influence in Social Business [VIDEO] 8 Aug 2013 | 04:45 pm
How important is influence in social business? In the business as a whole? Influence is the reason anyone does anything - to influence others or to be influenced - which is how any person or organisat...
The Impact of Facebook’s Edgerank Changes 7 Aug 2013 | 08:39 pm
Understanding Edgerank is an essential part of Facebook Marketing, and Facebook has just made some noteworthy tweaks by introducing 'Story Bumping'. This latest update will reduce the effect of time d...
How Facebook Deals with Companies that Buy #FakeFans 6 Aug 2013 | 12:46 am
Watching the Channel 4 Dispatches programme about companies that buy Likes on Facebook and followers on Twitter, I thought this graph would be of interest.
Facebook frees content – introducing embedded posts 1 Aug 2013 | 03:04 pm
Yesterday Facebook announced a new feature, the ability to embed posts anywhere on the web. This new feature will allow Facebook to be a bigger part of current events and trends – by bringing it into ...
10 Steps to Social Customer Service Success 29 Jul 2013 | 01:35 pm
Only 36% of consumers that make a customer service enquiry via social media report having their issue solved quickly and effectively. This new infographic from Sentiment identifies 10 steps that brand...
5 of the Most Imaginative YouTube Campaigns 25 Jul 2013 | 05:38 pm
YouTube offers great opportunities for firms to be more interactive with their customers. It also means that they have to be far stronger with targeting to engage with their audience. These 5 cases ar...
Rethinking the Connected Marketing Future – Part Five 23 Jul 2013 | 02:21 pm
In the final post in our series about Connected Marketing, we're revisiting a selection of predictions made back in 2005 on social media monitoring and social media measurement. We're asking you to te...
