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Are Design Students Getting A Proper Education? 22 Aug 2013 | 09:03 pm
Elissa Ebersold, our very helpful and talented college design intern, recently spoke of her design experiences in and out of the classroom. I found her perspective both informative and thought–provoki...
Avoiding FUD & Loathing In The Search Industry 20 Aug 2013 | 08:00 pm
If there’s anything the search industry truly loves (besides links and eating its own, of course) it’s FUD. We love creating it, spreading it and, boy, do we love talking about it. And it’s a love tha...
Using Social Media to Leverage Your PR Efforts 15 Aug 2013 | 08:42 pm
We have come a long way from faxing press releases and looking up reporters in Bacon’s Directories, a Webster’s Dictionary-esque book that was rarely up-to-date to provide any real value for the proje...
The Benefits of Integrating Digital & Traditional Marketing 13 Aug 2013 | 08:30 pm
At Overit, we love digital marketing. We love custom PPC campaigns, getting our hands on your website code, chatting with your customers on social platforms and sharing videos online of who you are an...
How to keep that creative fuse alight 8 Aug 2013 | 08:43 pm
I’ve been drawing for as long as I can remember, and probably long before. Ask anyone who knew me as a child, they’ll tell you they remember me as the girl who drew whales on everything. At this young...
How to Craft Brand Messaging That Converts 6 Aug 2013 | 08:41 pm
Sometimes I fall down steps, but more often I fall down rabbit holes. And nowhere is this more apparent than in the name of brand strategy and the holes I fall into for stronger personae, new niches a...
Using the Boardroom To Prove Your Work (and skills) 2 Aug 2013 | 08:30 pm
We’re all looking for proof. Proof that an idea works, that a candidate is the best fit or that a company’s service will benefit our business. That’s what you need to know before you can trust a vendo...
Don’t Be Nice. Be Likable! 31 Jul 2013 | 08:01 pm
The old idiom goes, “Nice guys finish last,” but in the field of public relations, that is certainly not the case. Despite many preconceived notions about PR professionals, to be successful in this in...
Stop Sucking at Words: Content Marketing Tools & Tricks 25 Jul 2013 | 08:20 pm
You understand the importance of creating content, but that doesn’t mean you’re any good at it. Being creative is hard. Content promotion is hard. Coming up with great new ideas for your content is ha...
9 Questions with Bradford Shellhammer, Fab.com’s Chief Design Officer 23 Jul 2013 | 09:01 pm
Be true to your voice Invest in your brand Make something the world needs That’s how you create a brand that stands out from the pack. Or so says, Bradford Shellhammer, Co-Founder and Chief Design Off...
