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When It Comes To Email, Bet With “The House” 2 Aug 2012 | 06:43 am
Is email marketing dead? While many people would like to think so, this notion was once again proved wrong via May 2012 data from the CMO Council that showed a significant majority of marketers worldw...
Google Releases “Handwrite” for Mobile and Tablet Search 1 Aug 2012 | 04:28 am
The mobile version of Google now allows users to search via handwriting a query directly onto a mobile web browser running on a touchscreen enabled smartphone or tablet. The feature does not require a...
Socializing Thought Leadership 26 Jul 2012 | 05:01 am
At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million ...
Socializing Thought Leadership 26 Jul 2012 | 05:01 am
At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million ...
TOUT Life’s Moments with New Video Sharing Network 25 Jul 2012 | 12:40 am
Last night I watched the three hour WWE #RAW1000 television spectacle. That’s right, spectacle. It was spectacular indeed. There were surprise appearances by WWE legends The Undertaker, Brock Lesnar, ...
Is your online agency living and breathing digital 100% of the time? 24 Jul 2012 | 08:44 pm
At Overdrive Interactive we were recently honored to be included in the Boston Business Journal’s list of the area’s largest advertising agency. But what really stood out to me is that we were the onl...
The Social Media Games A.K.A. the London 2012 Olympics 24 Jul 2012 | 04:30 am
If you’re anything like me, you’ve been excited for the 2012 summer Olympics ever since the 2008 Beijing Games ended. Two weeks of records being broken, rivalries going head to head and wondering if t...
2012 Chase Corporate Challenge 17 Jul 2012 | 04:39 am
On Thursday, July 12th a few members of our Overdrive team participated in the 2012 Chase Corporate challenge, a 3.5 mile race in downtown Boston benefitting the JPMorgan Chase Foundation which in tur...
Study Shows Consumers are OK with Retargeting 14 Jul 2012 | 01:24 am
In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is...
Study Shows Consumers are OK with Retargeting 14 Jul 2012 | 01:24 am
In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is...
