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8 reasons why your brain craves visual storytelling 23 Aug 2013 | 11:18 pm
Most powerpoint visuals are benign charts, graphs and bulleted lists of nonsense that wallpaper over the true story behind the presentation. I just received this terrific infographic on the power of i...
Why the resurgence of storytelling in business? 20 Aug 2013 | 05:11 am
“Is storytelling enjoying a resurrection in business?” I asked screenwriting coach, Robert McKee, who is working with business executives to help them become stronger leaders. He feels that the pendul...
The double-edged sword of storytelling in business 13 Aug 2013 | 08:57 am
Stories sit in our head like the angel and devil that are often portrayed bickering on our shoulders. The wise leader understands that we all have the innate gullibility of self-deception. This decept...
Branding: the stories consumers tell themselves about your product 6 Aug 2013 | 02:56 am
Sir Richard Branson of Virgin sports his branded hair cut. Nike tells its story through its shoes. And Red Bull is making a virtue out of addiction. Hear what else Robert McKee has to say about the st...
The water cooler remains the best campfire for business storytelling 29 Jul 2013 | 10:18 pm
Email is the most one dimensional form of business communication. There is zero emotion conveyed, so our overactive imaginations frequently strain to make up behavioral context for the content. There ...
The rational business leader embraces the irrationality of their employees 22 Jul 2013 | 09:38 pm
My dad was famous for saying, “Do as I say, not as I do.” I’m sure you probably heard that growing up, too. I call it the directive contradiction. On one hand, our authority figures want us to do one ...
When your not the smartest guy in the room, tap into mojosynthesis 16 Jul 2013 | 07:03 pm
My mom and dad, Pat and Keith, are 88 and 87 years old respectively. We spent Mother’s Day 2013 in Seattle filming their life stories. The timing was perfect for a family gathering and reliving good o...
Great business leaders think like authors 15 Jul 2013 | 05:39 pm
My Business of Story podcast series with Robert McKee happens to coincide with a new article in Speaker, the National Speakers Association’s magazine, where McKee talks about bringing the power of sto...
As we drown in big data, storytelling becomes our lifeguard 8 Jul 2013 | 06:31 pm
Can you imagine Thog, and his associate Krag, on the Savannah a few million years ago assessing the the cheetah in the bush? Their survival minds (which were identical to ours) didn’t question the vel...
Top business leaders turning data into drama to motivate teams with storytelling 1 Jul 2013 | 05:17 pm
On this episode of The Business of Storytelling with legendary screenwriting coach Robert McKee, we’ll explore why storytelling typically freaks out stiff executives who’d rather present data than rev...
