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WEBINAR VIDEO: How to Use Social Media to Influence SEO 23 May 2013 | 01:17 am
Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds o...
The Art and Science of a Hashtag Strategy 11 May 2013 | 01:50 am
File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way...
Pondering an Online Event Calendar? Best Make Time for It 2 May 2013 | 02:00 am
It’s not often those working in higher education on the web get a huge vote of confidence for spending time and money on any one particular feature. For those committed to providing accurate calendar ...
5 of the Best Free Apps for Getting Organized 14 Mar 2013 | 05:18 pm
These apps can be anything that helps us retain focus, move forward or just survive the day. Here are five of my favorites.
Just Because Google Ignores It Doesn’t Mean You Should, Too 2 Mar 2013 | 10:32 pm
There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization of heading tags in copy. Yet there’s one piece of data that doesn’t factor into most s...
SEO in Higher Education: An Often Overlooked Opportunity 17 Dec 2012 | 07:40 pm
In an effort to engage more fans on Facebook, reap more retweets and pin every pretty picture we see, are we in higher education ignoring the digital tactic with the greatest potential for all of us? ...
Digital Leadership in Higher Education: Be Like the Web 27 Nov 2012 | 07:09 pm
How many Facebook pages exist with your college or university’s name attached? How many Twitter accounts? Ever see a YouTube video and think, “We didn’t do that, did we?” If any college or university ...
Putting Pinterest in Perspective 6 Nov 2012 | 07:53 pm
If the choice falls between shoring up established social properties or jumping on board the fastest growing platform, the decision for higher education may be an easy one. Don’t waste time on Pintere...
Thinking of a Website Relaunch in Higher Ed? Read This First. 30 Oct 2012 | 05:39 am
We already had an idea of what we wanted to accomplish on the web, we just needed the right partner, or partners, to help get us there. Webster University last year reached out to OmniUpdate and mSton...
What Facebook’s Enhanced Targeting Could Mean for Higher Education 1 Aug 2012 | 10:58 am
Creating custom college content on Facebook soon could become little easier. Facebook on Tuesday offered select page administrators a new “Page Post Targeting Enhanced” feature that would allow admini...
