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Google introduce ‘in-depth articles’ to search results 7 Aug 2013 | 02:11 pm
Google today announced they are introducing a new feature to its search results focused on delivering ‘in-depth articles’ to users who are searching to learn about broad topics. Google states “10% of...
Poor User Experience? Don’t upset the Architect 2 Aug 2013 | 01:38 pm
It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience. User experience (UX) involves a person’s emotions about using a particular product, system ...
6 Books That Will Transform The Way You Think About Marketing Your Building Products Business 25 Jul 2013 | 04:23 pm
I’m like a sponge to information that is relevant to me, but… I’m rubbish at reading. If I don’t learn something relevant immediately, like in the title, or at least on the first page, books tend to...
What are Google’s 200 Ranking Factors? 16 Jul 2013 | 01:30 pm
When working on SEO campaigns and projects to improve the visibility of websites in search engines, it is essential that every person involved in the project is fully aware of every aspect that affect...
5 things every marketer can do to learn more 12 Jul 2013 | 02:35 pm
First things first, read this quote 3 times before reading the rest of this post: “The only sustainable competitive advantage you have over your competitors is the ability to learn faster than them a...
Construction Rappers. Who’s next? 28 Jun 2013 | 01:58 pm
Here’s a couple of video’s on YouTube currently going viral within the construction industry. I take my hat off to BAMNuttall for producing the second video: The Architect Rap BAM Nuttall Rapper T...
Successful Email Campaigns That Don’t Make a Single Sale 20 Jun 2013 | 03:42 pm
About this post… It’s not particularly helpful on the face of it. It’s not about building product manufacturers and it probably won’t help with your marketing efforts. It’s also particularly self-serv...
3 reasons why building product manufacturers need to take note of #socialspec 26 Apr 2013 | 02:32 pm
Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment). The guys over at Specifiedby product directory have come up wit...
CIMCIG presentation: 10 things to do and check in Google Analytics 18 Apr 2013 | 02:07 pm
Yesterday I was kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people at...
5 ways to turn your website into a resource 21 Mar 2013 | 05:16 pm
I recently was involved in a LinkedIn discussion about the value of a website and how much budget should be allocated to a redesign. I asked what the objective of the website was and to which I got th...
