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Cynder Gray commented on A solution 26 Feb 2009 | 02:04 pm
1. The Kindle is a miniscule market share and diverting any resources to it underlines the basic problem with the structure of newspapers: they are THE PREMIER NEWS MEDIA SOURCE still without an overa...
jim asher commented on A solution 26 Feb 2009 | 01:34 pm
Well, I'd make two observations Cynder: 1. With the blush leaving the internet advertising rose, I see the free computer or Kindle solution as a way of presenting newspaper ads in an electronic format...
Katie Lohrenz commented on Giving advertisers more value 6 Jan 2009 | 06:32 am
I have no idea. Our online ad director, Tyler Eastman (teastman@wichitaeagle.com), might be able to give you some numbers. They launched the product only a few months ago and I haven't heard details s...
Jon Knutson commented on Giving advertisers more value 6 Jan 2009 | 05:38 am
How well has that been working for Wichita? I know we have a lot of customers in Olympia who would benefit from it.
Katie Lohrenz commented on Giving advertisers more value 6 Jan 2009 | 05:37 am
Jon, we're doing something like that already in Wichita. A local company (http://www.penpublishing.com/) hooked us up with software to offer basic web sites to advertisers at http://eaglewebbuilder.co...
Jon Knutson commented on Giving advertisers more value 6 Jan 2009 | 05:26 am
I believe one way we can give our advertisers more value is to work with local advertisers who don't have resources larger advertisers do. For example, the newspaper I work for has furniture stores th...
Cynder Gray commented on A solution 4 Jan 2009 | 04:25 am
If the problem is about revenue stream and funding operations how does this make sense? The readers are already reading your content on the internet--for free. The public has clearly shown that they p...
Cynder Gray commented on An abrupt and drastic change is needed 4 Jan 2009 | 04:10 am
I don't think that time is past yet but it is approaching. Relevant discussions are happening on blogs across the country and around the world. The point, to me, remains that many media companies (ma...
Cynder Gray commented on McClatchy papers working together 4 Jan 2009 | 03:34 am
Some centralized planning is a great tool to mitigate overlap. A simple architecture based on location and accessibility to newsmakers and appropriate topics would be useful. Internal database of phot...
Gary O'Brien commented on An abrupt and drastic change is needed 20 Dec 2008 | 01:28 pm
A lot has happened in our business since this was originally posted. Are these ideas still relevant? I believe they are, but our window to implement the changes is nearly shut. Will there be further d...
