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Seven political ad tactics every marketer should know 16 Aug 2012 | 12:44 am
By Andy Ellenthal. Published on iMedia Connection. When it comes to exercising the advertising muscle of political campaigns, candidates have a new set of tactics at their disposal. This political sea...
Impression Data Reaches Olympic Heights 9 Aug 2012 | 05:35 am
via MediaMind’s The Creative Zone It only takes a quick scroll on Twitter or Facebook to know the 2012 London Olympics is living up to its nickname as the ‘social media games’. Twitter revealed more t...
How to handle the challenge of brand safety in RTB 17 Jul 2012 | 11:01 pm
By Alex White. Published on iMedia Connection. More and more brands are adopting programmatic buying to efficiently purchase online media, turning to DSPs and agency trading desks to access audiences ...
I Want My RTB 17 Jul 2012 | 07:07 pm
From AdExchanger Alex White, GM of Data and Trading at MediaMind, spreads the love on iMedia Connection and says that changes in the AppNexus platform signifies, in part, real-time bidding (RTB) is ma...
Three signs that RTB is maturing 12 Jul 2012 | 02:50 am
By Alex White. Published on iMedia Connection. Real-time bidding (RTB) took the online display ecosystem by storm when it emerged just a few short years ago. In 2011 alone, RTB spending quadrupled, ac...
Peer39 now available in Europe on AppNexus 20 Jun 2012 | 01:42 am
NEW YORK, N.Y., June 19, 2012 (GLOBE NEWSWIRE) — via PRWEB – MediaMind, the leading independent provider of integrated digital advertising solutions, announced today that its recently acquired Peer39 ...
Media Mind Launches Cookie-Free Ad Targeting in Europe with Peer39 Data 19 Jun 2012 | 10:08 pm
NEW YORK, N.Y., June 19, 2012 (GLOBE NEWSWIRE) — via PRWEB – MediaMind, the leading independent provider of integrated digital advertising solutions, announced today that its recently acquired Peer39 ...
Media Mind Launches Cookie-Free Ad Targeting for European AppNexus Customers with its Peer39 Data 19 Jun 2012 | 09:56 pm
Real-Time Page-level Data is Now Available in Seven Languages New York – June 19, 2012 – MediaMind, the leading independent provider of integrated digital advertising solutions, announced today that i...
A Chat with Andy Ellenthal 22 May 2012 | 05:17 am
MediaMind parent company DG recently acquired Peer39. Andy Ellenthal, former CEO of Peer39 and DG’s new executive vice president of sales and operations, spoke with us about the natural synergy betwee...
Peer39 Ad Stats Creative Targeting App 8 May 2012 | 06:05 am
By Robert Seiberlich The Peer39 Ad Stats application allows customers to target Above The Fold (ATF) Index attributes at the creative level. The ATF Index is divided into three attributes that relate...
