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7 Ways to Make Brand Journalism Work for Your Business 26 Jul 2013 | 06:08 am
Lately, I’ve been puzzled by the term “brand journalism.” In one sense, it seems like an oxymoron. How could a journalist ever be a brand advocate? I always thought journalists were supposed to be obj...
8 Remarkable (and Stolen) Content Marketing Ideas 22 Jul 2013 | 06:08 am
“ Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more. ” —Mark Fletcher, Founder of Bloglines.com....
6 Predictions About Infographics 18 Jul 2013 | 06:08 am
Not a day goes by where I do not see a new infographic being tweeted, shared on Facebook, or posted on LinkedIn. The topics range from data visualization to education to humor — and everything in betw...
A Seamless Content Marketing Process for a Highly Regulated Industry 13 Jul 2013 | 06:08 am
The number one challenge Patti Ernst has when it comes to creating content is time. “The sales team is trained very well, but we don’t always have the luxury of time. The team wants it next Tuesday, a...
Why Creating Content That Consumers Want Isn’t Enough 8 Jul 2013 | 06:08 am
Today’s consumers are staring at an invitation avalanche, with every company asking for “likes,” “follows,” clicks, and attention. This is on top of all the legacy advertising that envelops us like a ...
5 Types of Content Marketing to Continuously Attract Prospects 4 Jul 2013 | 06:08 am
Universal business truth: Without a prospect, you don’t have a future My wife and I started watching a new show on History Channel’s H2 network. It’s called, America’s Secret Slang . Each episode feat...
Content Marketing Strategies Based on Customer Context 2 Jul 2013 | 03:55 am
Recently, I’ve been thinking that airports serve as an interesting parallel to content marketing. All airports serve one main purpose, they all have similar amenities, and the flow from entry to exit ...
4 Truths About Content Marketing Clients 30 Apr 2013 | 01:12 am
Joe Pulizzi recently wrote a blog post, 4 Truths About Content Marketing Agencies , that gave us agency types a good kicking. Of course, Joe is right: Many “content marketing agencies” are just old-sc...
Why You Should Create Content With a Hook 30 Apr 2013 | 01:12 am
What’s a hook? If you’re going to create valuable content for your target audience, and you’re going to stick to a format, you must have a hook. Formats give your content structure; a hook gives it ch...
The 3 Building Blocks to Content Marketing Strategy 30 Apr 2013 | 01:12 am
OpenView Labs I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “ How many of you have a documented content marketing strategy?...
