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THE FRONT COVER JUDGEMENT. 22 Aug 2013 | 08:57 pm
As the idiom goes, “Don’t Judge a Book by its Front Cover.” The reality of course is that most of us do just that. The look of the cover alone is a big factor in the buying decision and even influence...
THE LASTING FIRST IMPRESSION 8 Aug 2013 | 02:08 am
A recent article by Craig Brown in the Daily Mail noted that many political biographers are attempting -without much success- to emulate thriller writers like Elmore Leonard and Dashiell Hammett, wel...
LESSONS FROM THE GENERALS 16 Jul 2013 | 06:30 pm
They may not be wars but pitches are battles. To win you have to succeed on two fronts. You must beat your rivals and you must win-over the hearts and minds of the prospect. Not surprisingly the world...
THE KILLER PITCH 2 Jul 2013 | 06:13 pm
In the June edition of Harvard Business Review one of the most popular articles is the excellent How to give a Killer Presentation. It is written by TED curator, Chris Anderson who describes the proce...
PROPAGANDA Power and Persuasion. 11 Jun 2013 | 12:25 pm
This British Library exhibition is well worth a visit for anyone interested in communication. It traces the history of propaganda, ‘thousands of years old’, but focuses mainly on the period it came of...
PROPAGANDA Power and Persuasion. 11 Jun 2013 | 12:25 pm
This British Library exhibition is well worth a visit for anyone interested in communication. It traces the history of propaganda, ‘thousands of years old’, but focuses mainly on the period it came of...
Please miss, tell us a story, pleeease… 5 May 2013 | 11:33 pm
Most failed pitches will share the characteristic of too much content. They fall into the irresistible trap of more is best, cramming in every salient fact, compelling case-histories, blinding stati...
Please miss, tell us a story, pleeease… 5 May 2013 | 11:33 pm
Most failed pitches will share the characteristic of too much content. They fall into the irresistible trap of more is best, cramming in every salient fact, compelling case-histories, blinding stati...
Please miss, tell us a story, pleeease… 5 May 2013 | 11:33 pm
Most failed pitches will share the characteristic of too much content. They fall into the irresistible trap of more is best, cramming in every salient fact, compelling case-histories, blinding stati...
“Best ever exhibition in Parliament”. 30 Apr 2013 | 02:26 pm
The recent exhibition on Modern Day Slavery deserved a ”best ever” accolade for three good reasons. The first of these being that it was in was the right place. After all where else would you be, ...
