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The Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future 26 Apr 2013 | 07:05 pm
By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped, ...
Social Media Purpose: Finding a Path to Engagement for Healthcare & Pharma Brands 23 Apr 2013 | 09:46 pm
By Matt Noe, Strategy Director, MEplusYOU and Amber Benson As an active participant in the never-ending discussion of social media guidance for pharmaceutical companies, MEplusYOU (formerly imc² healt...
TEDMED 2013: Digital Health Innovation & Collaboration 16 Apr 2013 | 07:46 pm
An acronym for Technology, Entertainment, and Design, the TED Talks began all the way back in 1984 as a single event, and have been an annual celebration of innovation and collaboration since 1990. TE...
Free Speech, Fair Balance, and the Future of Pharma 8 Apr 2013 | 08:53 pm
By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly structured trajectories, ...
Mobile Health Regulatory Update: Guidance Coming Soon 2 Apr 2013 | 07:31 pm
This month in @Pharmaphorum, @Spitz summarizes the recent US House of Representative hearings regarding mobile medical device guidance, discusses implications, and shares some best practices for imple...
Phearless Pharma: Social and Mobile Marketing Pioneer 1 Apr 2013 | 11:24 pm
By @Spitz Since the Web was won, the pharmaceutical industry has been grappling with the digital handling of fair balance, adverse event reporting, and reputation management. The rapid rise of social ...
TicTrac: A Digital Health Data Aggregation Tool 28 Mar 2013 | 02:24 am
By @Spitz Information Overload Why Yahoo just poured $30 million into the pocket of a 17-year-old British tech prodigy says less about the power of precociousness than it does about the sheer magnitud...
Digital Health Disruption and the Transformation of Healthcare 25 Mar 2013 | 07:08 pm
By @Spitz Seismic Shocks Disruptive technologies follow a similar societal pattern, where geeky mavericks often clueless about the implications of their own inventions inspire early adopters who pave ...
Pharma Marketing Think Tank: The Future of Digital 25 Mar 2013 | 01:42 am
PM360 enlisted the help of digital experts from across the industry to learn what to expect from digital in 2013. They asked them: • What is the next big trend that everyone will be talking about this...
How Nike+ FuelBand Marks a Tipping Point for Mobile Health 3 Oct 2012 | 08:37 pm
This month in @Pharmaphorum, Spitz showcases FuelBand and shares his belief that Nike’s evolution from product manufacturer to health company will legitimize and empower all of mob...