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LivingSocial revamps app to enhance search, streamline checkout 27 Aug 2013 | 04:11 pm
By Rebecca Borison August 27, 2013 LivingSocial’s app now offers filters LivingSocial recently updated its mobile application to improve search and filter capabilities and simplify the checkout proces...
IPad, Galaxy Tab rise in market share as Kindle Fire plummets: report 27 Aug 2013 | 04:11 pm
By Rebecca Borison August 27, 2013 Apple still in the lead for tablets Apples iPad rose to 70.1 percent of July 2013 market share, Samsungs Galaxy Tab rose to 11.1 percent and Kindle Fire dropped to 1...
Clorox second-screen campaign generates 54pc engagement rate 27 Aug 2013 | 04:11 pm
By Lauren Johnson August 27, 2013 Clorox tries second-screen Clorox recently leveraged second-screen mobile application Viggle with a campaign that resulted in a high percentage of consumers interacti...
McDonald’s tests NFC to drive in-location engagements 27 Aug 2013 | 04:11 pm
By Chantal Tode August 27, 2013 NFC tags have been affixed to McDonald’s dining tables McDonalds is testing near-field communications technology as a way to drive mobile engagements inside one of its ...
Samsung’s Mega likely to give big boost to app advertisers 27 Aug 2013 | 04:11 pm
By Lauren Johnson August 27, 2013 Samsing’s Galaxy Mega Samsung continues to bet that bigger is better when it comes to mobile with its Galaxy Mega Phone. The phone could be particularly helpful for b...
Cosi leverages social sharing to promote sweepstakes, drive mobile engagement 27 Aug 2013 | 02:19 pm
Fast casual restaurant chain Cosi is putting mobile and social at the center of a new multichannel campaign, enabling smartphone users to share special offers with friends and simultaneously be entere...
EBay wagers on multiscreen shopping with universal app update 27 Aug 2013 | 02:00 pm
EBay is marrying up the iPhone and iPad experiences of its fashion and motors applications to address how consumers increasingly shop across multiple devices.
Smartphone Giants Considering Mobile ‘Kill Switch’ 27 Aug 2013 | 04:19 am
Amidst mounting pressure to do more in the fight against against smartphone theft and other mobile security threats, Samsung Electronics Co. and LG Electronics Co. are purportedly considering the inst...
EBay wagers on multiscreen shopping with universal app update 27 Aug 2013 | 04:10 am
Advertising Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt Groupe, Time Inc., Ogilv...
MMA Singapore Ad Spend Report 26 Aug 2013 | 10:19 pm
Singapore is one of the most digitally advanced markets in the world. Consumer adoption of mobile devices has fascinated the industry. There is no doubt that Singaporean consumers love their gadgets. ...
