Telling Your Nonprofit’s Story in Two Minutes 20 Mar 2013 | 08:11 pm

Idealware recently posted this great video as an example of how you can use the screenwriter’s three-act structure approach to effectively telling your story. You can make it more complicated, but you...

Kid President Gives a Pep Talk 31 Jan 2013 | 03:17 am

I love this kid. Wonder if he’s available for motivational speaking engagements?

Dumb Ways to Die 10 Jan 2013 | 11:31 pm

This is a really charming public service message about a deadly serious subject (train safety). Enjoy.

5 Steps to Effective Content Marketing 19 Oct 2012 | 03:21 am

MarketingExperiments really excels at their mission: identifying what works in optimizing online marketing communication. Their latest webinar on content marketing does a really nice deep dive into th...

The Deepest Well 24 Aug 2012 | 10:02 pm

Here’s a moving video from Charitywater.org that shows how a child’s death spurred giving that yielded life-giving water for 60,000 Ethiopians. As the cost of video production continues to drop and th...

be.group Wins Four National Marketing Awards 21 Aug 2012 | 08:11 pm

Meanwhile, back at my day job … We learned late last week that be.group won four awards in the 2012 National Mature Media Awards. The competition recognizes the nation’s best marketing, communications...

The Power of Video 9 Aug 2012 | 02:46 am

Yes, it’s essentially a two-minute ad for Proctor & Gamble and its product lines. But what a commercial. Even non-moms will tear up just a little as these stories play out to their inevitable Olympic ...

be.mag Wins Awards 30 Jun 2012 | 07:49 am

In my day job (the one that’s making it increasingly difficult to maintain this blog) I serve as v.p. of communications and marketing for be.group, a large nonprofit that provides senior housing and o...

And Now for Something Completely Different (for Christmas) 25 Dec 2011 | 06:23 am

Tilt Shift + Time Lapse = Beautiful Day in California 8 Aug 2011 | 05:42 am

Thanks to LAist for turning me on to this little gem. Filmmaker Ryan Killackey and his wife spent more than a year capturing 10,000 images of California to create this quintessential story of life in ...