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Kleenex puts elementary science behind its tissues in the U.S. promotion targeting kids 26 Aug 2013 | 08:30 pm
Ahead of the school year, Kleenex has centered its latest promotion, “Kleenex Xperiments,” around recreational science. The initiative is inspired by the fact that 58% of kids go to school when they a...
Adobe and (RED) seeking a design talent to create imagery for the “Dance Red, Save Lives” album in collaboration with Futura 26 Aug 2013 | 05:56 pm
Adobe Creative Cloud is harnessing the power of the crowd to create a cover for the next dance music album DANCE RED, SAVE LIVES to be released as part of anti-AIDS initiative (RED). The tech brand is...
Google Search got new features in the U.S.—dictionary with sample sentences, etymology, translations 26 Aug 2013 | 05:44 pm
Google is offering its users a deeper insight into English words from the linguistic point of view—all with the updated search feature. In addition to previously offered short definitions of the words...
What shape is branding in? 26 Aug 2013 | 12:19 pm
As consumer perceptions of shape change, so must brands’ perspectives on form and aesthetics. New ideals, new concepts of structure and new innovations in materials are shifting consumer perceptions o...
How I chose to live our brand 23 Aug 2013 | 06:48 pm
Following purchase and a lengthy period of renovation, at the end of 2012 Pure moved into its new offices In Nottingham City Centre. David Rogers the founder and Creative Director of design agency Pur...
The value of colour psychology in brand building 23 Aug 2013 | 12:49 pm
I often find myself having to persuade people, especially in B2B, of the value that great design can add to a brand. It is a personal goal of mine to demonstrate to those that see design as a commodit...
Brands’ rituals: ceremonialize your consumption to make the most of it 22 Aug 2013 | 11:38 am
Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thi...
What Colors Do You Eat? 21 Aug 2013 | 07:56 pm
White breads, white rice, white sugars are all out with the stigma that white is bad for your health. So what colors are in? Green has been a long-standing color of healthy eating, but now, more than ...
Coca-Cola opens a pop-up 3D printing lab to produce one-off “mini me” figurines of consumers in Israel 21 Aug 2013 | 06:36 pm
Hot on the heels of the “Share a Coke” campaign launched earlier in May across Europe, Israel and some other counties, Coca-Cola is now offering even higher level of customization made possible due to...
Jim Beam commits to protecting bees and “sues” bears in the latest U.S. campaign 20 Aug 2013 | 11:13 pm
Jim Beam is launching a campaign to protect bees, the producers of honey used for Jim Beam Honey, a new product in the brand’s range. The new humorous initiative, Sue the Bears, is aimed at one of the...
