Posterous - metalpotential.posterous.com

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Goodbye, Posterous. Hello, Tumblr. 19 Feb 2013 | 05:01 am

Same great insight. New platform. From here on in, Metal Potential will be on tumblr. Here's the link - http://metalpotential.tumblr.com/ Permalink | Leave a comment  »

The Academy Awards: "Oscar 85" 17 Feb 2013 | 07:15 am

You will spend hours staring at this poster and remembering some great movies. Wonderful way to play with an icon. Metal Potential? Gold, of course. Permalink | Leave a comment  »

Lego: "Happy Holidays" 11 Feb 2013 | 08:29 pm

People are amazingly creative. Especially whe they use Lego. Metal Potential? Bronze-Silver. Permalink | Leave a comment  »

A Grammy Award Won't Guarantee An Effie Award 11 Feb 2013 | 04:22 am

It’s Grammys time. And everyone seems to have music on their minds. (And more than a few songs in their hearts.) I was fortunate enough to attend this year’s Grammy MusiCares event that honored legen...

McDonalds: "Dave" 8 Feb 2013 | 11:28 pm

It's nice to see a real story, well-cast, well-acted with brand relevance. Metal Potential? Gold. Permalink | Leave a comment  »

Easy Way Language Center: "Easy Subtitles" 8 Feb 2013 | 07:16 am

Here's a smart utility. It's a way to watch TV in one language and translate in real-time into your native tongue on your second screen. So now you still might not be able to understand Brazillian TV,...

Do Super Bowl Ads Win Advertising Awards? 22 Jan 2013 | 08:53 pm

This past week marked two noteworthy advertising activities. First, Directory issued their “Big Won” review of who won what in last year’s advertising award shows. And three brands, Budweiser, Mercede...

Leica: "Documentary" 20 Jan 2013 | 11:04 pm

Leica, the legendary camera brand, makes a case for itself wit this mini-documentary. Starring, well, a Leica camera. Metal Potential? Silver Thanks CreativeCriminals - http://creativecriminals.com/...

Bodyform: "The Truth" 22 Dec 2012 | 09:22 pm

A dude writes a snarky post on Facebook about a feminine hygene brand. The CEO responds. In truth with a bit of snark herself. Metal Potential? Gold. Here is Richard's original Facebook post. Perma...

The Official Clothier of the Occupy Generation? 29 Nov 2012 | 07:01 pm

There's something cool and smart about this entire Benetton "Unemployee Of The Year" program. Sure, it's counter-intuitive and kind of illogical. After all, if you don't have a job, chances are you're...

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