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5 Steps to Getting a Foothold in a Key Association 15 Jul 2013 | 05:53 pm
In April, 2013 I interviewed Robert Skrob former CPA (claims he keeps his license to keep his mother happy) CAE (Certified Association Executive) and president of the Information Marketing Association...
Going All Out 9 Jul 2013 | 11:05 am
Independence Day seems to have a great variety of meanings. For me, as a kid, it was a magical evening of fireworks with mom, dad and little brothers. As years passed, it became fun with friends, the...
Show, Don’t Tell 2 Jul 2013 | 08:34 am
There’s an old joke in the speaking business that goes something like this: Q. “Do you have to be funny when you deliver a talk?” A. “Only if you want to get invited back.” There’s a similarly sardoni...
Balance 25 Jun 2013 | 08:58 am
Last Tuesday, I celebrated my birthday. My chronological age may or may not be of interest to you, but perhaps more significantly, my biological age is twenty years younger, just 2/3 of my actual age....
3 Proven Formulas For Writing A Headline That Sells 18 Jun 2013 | 09:29 am
Whether you write your own advertising and marketing copy or hire a professional copywriter, you need to be able to identify what is most likely to work and what isn’t. The caveat here is that nobody...
Two Killer Conversion Secrets 12 Jun 2013 | 06:03 am
It’s the bottom of the ninth and you are still on the mound after a beautifully pitched game. Your team is up by one point. But, you have runners on second and third. There are two outs and the cou...
What Makes a Great Offer Tick? 4 Jun 2013 | 02:20 pm
What does it take to get people to buy your stuff? Heck, I wish I knew. No, seriously – intuitively you can tell a great offer when you see it But what’s the secret of a “killer” offer? It’s not just...
What Makes a Good Offer Tick? 4 Jun 2013 | 02:20 pm
What does it take to get people to buy your stuff? Heck, I wish I knew. No, seriously – intuitively you can tell a great offer when you see it But what’s the secret of a “killer” offer? It’s not just...
Freedom 28 May 2013 | 11:52 am
Mmmm… Memorial Day Weekend… The smell of barbecue, birds singing, temperatures warming, time to unwind… Here in Boulder, the Bolder Boulder 10K foot race attracts over 50,000 runners from all over the...
What Nature Hath Wrought 26 May 2013 | 07:22 am
Mayhem may be funny on TV, but what the folks in Moore Oklahoma are now going through is no joke. You never know when your number may be called. I raised my family in wildfire country in the mountains...