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The True Cost Per Conversion of Additional Conversions 28 Jun 2013 | 01:36 pm
PPC managers have different targets for their clients. One of the most common targets is to manage the campaigns based on an average maximum cost per conversion (CPA). What many clients –and PPC mana...
5 AdWords Tips from PPC Masters 10 May 2012 | 08:26 am
The following is a guest post from the Elisa Gabbert at Wordstream. *If you’d like to guest post on PPCblog, shoot me an email anytime. Over at the WordStream blog, weve been running a series of int...
