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Google Venice Update – Big Changes Based On Locality 1 Mar 2012 | 02:09 am
While a lot of folk seem to be discussing the link evaluation characteristic that Google might switch off from their ‘Search quality highlights: 40 changes for February‘ post, the one I have found mos...
Google Testing New Look SERPs 7 May 2011 | 11:53 pm
A really quick post today, I just spotted Google testing a new look to their search engine results (which impact all organic and paid results). Once again this is on Google.co.uk and it disappeared al...
Google Testing Display URLs At The Side Of Organic Results 27 Apr 2011 | 07:35 pm
Another test we spotted this morning, this time for the organic results in Google.co.uk. The display URLs have been moved up from below the description snippet and moved to the side just underneath th...
Google Capitalising Keywords In Organic Display URLs 10 Apr 2011 | 06:24 pm
I spotted a test last month where Google were adding spaces between keywords in Adwords display urls and today I have just noticed a new test, but this time for the organic results. I am not sure if t...
Spaces Between Keywords In Adwords Display URLs 17 Mar 2011 | 08:37 pm
Seeing some strange Adwords tests this morning, with spaces between words in Adwords display urls when they contain a keyword in (or matched) to the query. Screenshot below for ‘theatre breaks’ as an ...
Adwords Ads Background Back To Yellow? 9 Feb 2011 | 08:48 am
Google has been playing with Adwords ad background colours again. We are now seeing a pale yellow colour in the UK SERPs, as per the screenshot below - I first noticed this about a week ago while run...
Announcing The Screaming Frog SEO Spider Tool 24 Nov 2010 | 03:15 am
As you might have noticed, I haven’t blogged here since August. Well, that was for a very good reason. This year I founded a new search marketing agency called Screaming Frog and have been working on ...
Google Search Query Reports: Beware Other Unique Queries! 9 Aug 2010 | 11:29 pm
Ever since Google launched the Search Query Report in AdWords, advertisers have been using the data to refine and evaluate their current keyword lists, identifying any potential new keywords that they...
Google Testing New Ad Format For Comparison Ads 7 Aug 2010 | 11:11 pm
Google started testing Adwords comparison ads last year and subsequently rolled out credit card comparison adverts in the UK during February this year. Typically the adverts have been within the usual...
Google Testing Different Colour Backgrounds For Adwords Ads 1 Jun 2010 | 12:05 am
Over the past couple of weeks Google have been testing new background colours for their Adwords ads again. Google changed from their usual blue background to a yellow back in 2007 which is what we see...
