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Pursue Purpose: Build a Business that Matters 22 Aug 2013 | 10:05 am
Following is an excerpt from Chapter 10 of The Marketing Agency Blueprint. Thanks to our friends and partners at Wiley, you can download the chapter in its entirety. I was inspired to share this chap...
How are Gaps in Marketing Talent, Technology and Strategy Impacting Your Business? 21 Aug 2013 | 06:45 am
In December 2012, we released PR 20/20's Marketing Score assessment tool into public beta. Since that time, nearly 700 marketers and executives have registered for free to evaluate their organizations...
Marketers and Musicians: The Parallels of Personal Branding 14 Aug 2013 | 08:30 pm
HubSpot co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) are not all too different from Paul Simon & Art Garfunkel. Shah and Halligan transformed the inbound marketing world with ...
The Blogging GamePlan: How to Write a Knock-Out Post 9 Aug 2013 | 06:24 pm
A good blog post is a boxing match. The epic knockout is the moment you hit Publish; the research, outline and revision process is the fifteen-round fight required to get there. Every boxer has stren...
How to Think About Marketing Data: 4 Lessons from Sherlock Holmes 1 Aug 2013 | 11:43 pm
"You have been in Afghanistan, I perceive.” In seven words, Dr. John Watson meets, and is astonished by, the legendary consulting detective Sherlock Holmes. How did Holmes know Watson’s background? ...
Improve Your Marketing Efforts Through Partnership 26 Jul 2013 | 07:55 am
Top 10 Takeaways from Brandscaping, by Andrew Davis It’s time to stop hoarding those “company secrets” and start sharing ideas. Have you thought about your target audiences lately? This is just one ...
How to Organize & Strategize Your Content Marketing [Downloadable Tools Guide Included] 18 Jul 2013 | 07:57 pm
Ninety-one percent of B2B marketers produce content marketing materials, according to CMI’s yearly benchmark report. If you’re among the vast majority knee-deep in content production—stop right there....
The Hexadeci-Stuffed Oreo: A Perfect Company Website Model 11 Jul 2013 | 06:00 pm
I love Oreos, and one of my crowning achievements as an adult was creating a hexadeci-stuff Oreo (pictured right). On one magical day last year, I combined 8 double-stuffed Oreos into one—the equivale...
A One-Man Trip Advisor: Taxi Mike and the Power of Youtility 9 Jul 2013 | 11:05 pm
The following is a guest post from Jay Baer (@jaybaer), with an excerpt from his new book. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Mar...
Why We Bet on HubSpot Six Years Ago . . . And Why You Should Now 1 Jul 2013 | 11:00 pm
On Aug. 19, 2013, thousands of marketers will converge on the Hynes Convention Center in Boston for Inbound 2013, HubSpot's annual inbound marketing love fest. Today, it seems like inbound marketing ...
