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Optimize PR Reporting with a Custom Google Analytics Referral Traffic Report 26 Aug 2013 | 06:30 pm
How are you currently reporting results for clients? Most often, public relations firms provide results through coverage secured, and circulation or traffic numbers associated with the placement. Howe...
J.Crew Pins Collection, Working for a Kelly Cutrone & Diesel’s Everyday Models 23 Aug 2013 | 04:00 pm
J.Crew is taking the catalog to the next level. The company that started its business with direct mailings released its new fall collection entirely on Pinterest. Are you pinning it? (via BusinessWeek...
How to Pitch: Digital Fashion Magazine Linger 22 Aug 2013 | 06:30 pm
A monthly digital magazine and annual print issue, Linger Magazine covers runway events, boutique openings, product launches, expert columnists, feature articles, beauty info, fashion event listings, ...
6 Tips to Make Phone Calls that Land Major PR Placements 21 Aug 2013 | 06:30 pm
Stop and think for a second: what percentage of time do you spend actually having verbal conversations vs. communicating via The Internet (e-mail, social media, gchat, etc.)? I am sure the latter easi...
12 PR, Marketing & Business Tips for Fashion Bloggers 20 Aug 2013 | 10:02 pm
Over the summer I've been contributing a weekly article to Independent Fashion Bloggers - sharing tips and thoughts from both a PR, marketing and full-time blogger perspective. Below is a round-up of ...
3 Companies Who Do Influencer Marketing Better Than Anyone Else 19 Aug 2013 | 06:30 pm
Every fashion brands wants to execute a killer influencer outreach campaign, yet for many, determining what that actually means in practice presents a challenge. After all, what exactly makes someone ...
Successful Storytelling, What Women in PR Need & Finding Your Own “Vogue” 16 Aug 2013 | 04:00 pm
Another of PR Couture’s favorite fashion PR girls Caroline Rothwell from Caro Marketing takes us back to her very first sample sale and reveals the person who has influenced her the most. (via Lily + ...
How to Pitch: Digital Fashion Magazine Magpie Darling 15 Aug 2013 | 06:30 pm
In August, we're featuring interviews with the editors of some of our favorite digital fashion magazines. Enjoy! London-based fashion magazine Magpie Darling started in 2011 and has what might be the...
Lookbooks & Line Sheets: 5 Tips to Improve Your Spring 2014 Product Photography 14 Aug 2013 | 06:30 pm
The spring ‘14 photo shoot season is in full swing at Eva Eli's Los-Angeles headquarters. For many fashion designers, photo shoot production is a challenge, which is why we offer look books, line shee...
4 Unexpected Sources for Client Stories That Editors Love 13 Aug 2013 | 09:15 pm
As a publicist, it is your job to put your clients in front of the press with new story ideas. This task may seem easy enough, but it can be challenging if your client doesn't come out with new produc...
