Pressindex - blog.pressindex.com
General Information:
Latest News:
The Blog is moving! 22 Apr 2013 | 02:46 pm
Following the integration of Press Index News in Kantar Media Intelligence, we are pleased to announce that starting today our website adress is changing. Click on the link http://blognewsintelligence...
10 Reasons to Use Pinterest for PR 15 Feb 2013 | 02:39 pm
The hype around Pinterest has been met with skepticism from PR practitioners, most of whom have sensibly adopted a wait-and-see attitude to the budding platform. However, since its launch two years ag...
What Do PR Professionals expect from their media monitoring ? 29 Nov 2012 | 06:55 pm
Check our latest video which highlights the media monitoring expectations of PR professionals. While social media, big data and multimedia monitoring broaden the horizon, Press Index, a Kantar Media C...
How to promote your PR event through Social Media 27 Oct 2012 | 11:35 am
Public relations may be increasingly focused on digital rather than traditional media, but the value of face-to-face PR events isn’t diminishing. Far from replacing real-world experiences, social medi...
European study : PR Agencies & Media Monitoring 22 Oct 2012 | 12:58 pm
Survey – PR Agencies & Media Monitoring Press Index – a Kantar Media Company – conducted a study of PR agencies via the Internet and social media, to better understand their approaches to media monito...
Content Creation: Tips to Make Great Content! 12 Oct 2012 | 01:04 pm
Public relations is changing fast, with traditional media relations opening up to incorporate new disciplines like online content production. Regular readers of this blog already know that creating co...
Launch of the new version of multimedia search engine Pickanews 4 Oct 2012 | 08:57 pm
Pickanews is a freemium media monitoring service for anyone involved in communication and media. It differs from traditional search engines by its qualitative approach (sources are selected according ...
The Future of Public Relations 29 Jun 2012 | 06:30 pm
As Public Relations evolves into PR 2.0, it’s clear that the PR practice of the future will be very different to that of today. We can see the changes taking place right before our eyes: the media lan...
A Successful PR 2.0 Strategy 31 May 2012 | 10:18 pm
As PR practitioners, we’re getting to grips with social media, and in many cases, getting our hands dirty. But how many of us are going beyond token, tactical use of social media and developing a real...
TOP Apps for “Live tweeting” your PR events 22 May 2012 | 02:40 am
Twitter has become a key player in the relay and transmission of information, and a great communication channel, especially for PR agencies. Cover an event in real time on Twitter The “live tweet”, ...
