Pretarget - pretarget.com
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Content Will be the Comeback Kid 8 Mar 2013 | 07:07 pm
There are around seven billion people on earth (Source: World Bank). About two billion of them are online (Source: Nielsen). That might sound like a lot until you consider the number of unique web pag...
Juice Your Retargeting Volume 23 Feb 2013 | 01:27 am
You might know it as remarketing or remessaging. But if you’re an active display advertiser, you know that retargeting is king of the banner buy. Other targeting tactics on the plan probably don’t co...
‘Look Alike’ Audience Targeting, without Cookies 9 Feb 2013 | 12:00 am
Facebook recently announced ‘Look Alike Audiences‘, or the ability to target ads to users who look like your current customers. Simply upload an email, phone or other “list” of your customers and Face...
Target the Wisdom of Crowds 29 Jan 2013 | 12:06 am
“Wisdom of Crowds”, a best-selling book, hypothesizes that a diverse group of individuals is likely to be more accurate in decision making than a single individual or expert. It’s a fascinating book t...
Cookies Are Overdone 15 Jan 2013 | 10:11 pm
It’s our industry’s dirty little secret that everyone knows, but no one talks about: cookies are a terrible mechanism for targeting and tracking. Eight studies from 2005 to 2009 found that 38 to 63 pe...
[INFOGRAPHIC] Display Ad Exchange Pricing Guide 30 May 2012 | 12:23 pm
Everyone knows there is quality inventory available in the display advertising exchanges but often assume its sold at bargain-basement, single-digit CPMs. As illustrated in this infographic, Pretarget...
[INFOGRAPHIC] Display Drives Search 1 May 2012 | 03:27 pm
Over the past several years, numerous third party studies have pointed to the power of a display banner ad. From driving follow on searches to lifting conversions of an entire campaign, this infograph...
Pretarget in AdAge: Comscore & Pretarget Research 25 Apr 2012 | 04:33 am
Click-Through Rates May Matter Even Less Than We Already Thought Pretarget research, using Comscore’s Validated Campaign Essentials product, finds that viewability and engagement are more correlated ...
Digital Advertisers View a Banner Year 20 Apr 2012 | 03:47 am
We are so excited: since we announced viewable impressions in October 2011, the adoption of this new measurement is on the cusp of going viral, though not without detractors. And many of these release...
Retargeting vs Pretargeting 10 Apr 2012 | 07:29 am
Learn how Pretargeting can work with your retargeting and search efforts. This is especially true if you’ve squeezed every last drop of ROI from your search and retargeting campaigns.
