Prfirms - prfirms.org - Comments on:
General Information:
Latest News:
Stepping It Up—Eight Hot Career Tips from This Year’s List of Rising Stars 21 Aug 2013 | 07:03 pm
About a year ago, we interviewed winners of PRWeek’s 40 Under 40 list, asking for advice on how to move up quickly in the industry. The response from readers was so strong that we felt we needed to sa...
Does Jeff Bezos Know Something We Don’t? 16 Aug 2013 | 06:25 pm
Jeff Bezos, the founder of Amazon.com is buying the Washington Post for $250 million. He has been quoted saying he doesn’t believe print publications will exist in 20 years. So, what does he know th...
You can have my Twinkie when you pull it from my cold, dead hand 14 Aug 2013 | 07:03 pm
Americans are a funny breed. We don’t care about something until it’s about to be taken from us. For the past 30 years, Twinkies brand by Hostess continued to decline in sales, lost market share to o...
When Words Aren’t Enough: How Visual Storytelling is Changing Communications 7 Aug 2013 | 06:58 pm
The expression goes, “A picture is worth a thousand words.” But when it comes to telling the story of the United States’ vast potential in fossil, nuclear and renewable fuels, it might as well read, “...
#Consent: What Marketers Should Consider When Using Hashtags In Campaigns 31 Jul 2013 | 07:04 pm
Although the NCAA might not want hashtags painted on football fields, hashtags are becoming one of the most common tools by which marketers engage with consumers. As consumers continue to share more ...
The Mobile-Social Connection: Powerful Insights for B2B Companies 24 Jul 2013 | 07:21 pm
As communicators, we’re inundated with messages and content detailing the latest and greatest in social media channels. And yet, few would deny that the greatest opportunity to reach potential custom...
Introducing Ethics as Culture 17 Jul 2013 | 06:48 pm
We’ve never lived in times quite like these. The freedoms that we enjoy, and that so many still fight to defend, have been amplified in amazing new ways by new channels of communication. Our collecti...
B2B Social Media: Challenges, What’s Working & How to Get Started 10 Jul 2013 | 06:47 pm
Many B2B marketers deny the impact social media can and will have on their business. “Social media is for consumer brands, not B2B companies,” some say. Others assert with some confidence: “My custome...
The Importance of Cultural Immersion—My Visit to Cuba 26 Jun 2013 | 06:10 pm
Communications professionals are an open-minded, engaged, and informed bunch. Most of us read a lot and make it our business to stay in touch with emerging trends. In our daily lives, we like to exp...
Making Sense of It All—Our Annual Summer Reading Blog 19 Jun 2013 | 06:54 pm
Is it me, or has the world gotten trickier? I know it’s not me. Life is speeding up. Companies are cutting back on employees. Industries are more volatile. Lone twenty-somethings with security clearan...
