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When you change the way you look at things, the things you look at change. 23 Apr 2013 | 03:24 am

Uncovering Durham, NC, residents’ most passionate dreams—articulated in one word per person—for their city’s future, community art project STITCH is in its final stretch of a Kickstarter campaign, whi...

Ten Meters of Thinking: The ABC of Communication 11 Mar 2013 | 10:59 pm

Through his ’10 meters of thinking’ Paul Hughes unrolls stories that create organizational change. This change is an ongoing path where he uses design & branding to pave the way and offer signposts fo...

Branding is a choice. 14 Aug 2012 | 04:48 pm

The easiest way to explain what a design is to a non-designer is that it is a series of decisions. From the broad (“what is this thing?”) to the minute (“should this be one pixel closer?”), every deci...

Creative Process Study 21 3 Jun 2012 | 11:42 pm

BVD has created a new graphic identity for Apotek Hjartat, the largest independent actor on the swedish pharmacy market which was deregulated in 2009 after being a government owned monopoly. The graph...

What is Damn Good Design? 5 May 2012 | 02:15 am

Damn good design can be groundbreaking, making us reflect “I NEVER would have thought of that”. It can suddenly become painfully obvious making us think “why DIDN’T I come up with that?”. Damn good de...

Creative Process Study 20 14 Oct 2011 | 02:45 am

Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. A...

Creative Process Study 19 30 Sep 2011 | 04:08 am

Pierini Partners had to update the image of Kamenitza, “The Bulgarian beer brand”. The new design process started with a preliminary study of the situation, to proceed later to a designing stage. The ...

Creative Process Study 18 10 May 2011 | 03:25 am

Brief and Vision wanderlust is a design boutique hotel by Singaporean hotelier Loh Lik Peng. This hotel targets travelers who not just understand & appreciate design but are curious and interested in ...

Are we allowed to be creative? 19 Apr 2011 | 02:30 am

Picture it. The seed of an idea parks in your head. And won’t dislodge. The more you talk about it, the more it spools from vague to shapely. But it’s still elusive. As you attempt to articulate, y...

One Year of Processed Identity (Time for Change) 15 Apr 2011 | 09:30 am

Processed Identity is a highlight of the past year for me. I love running the site, meeting contributors and being involved in the discussions around the creative process of logo and brand design. A y...

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