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Video Advertising Becomes Easier Thanks To Google 12 Aug 2013 | 06:16 pm
Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on...
When to Post on Social Media Networks 22 Jul 2013 | 06:25 pm
As you probably know, I am very active on just about all of the social media networks. I post often, share often, am very active. Probably more active than 90 percent of my social media and search eng...
Google Introduces Affinity Segments; A New Way for Brand Advertisers to Reach the Right Audience! 1 Jul 2013 | 05:54 pm
Google has launched the Affinity Segments in AdWords and YouTube, which will let brand advertisers reach out to the audience that matters the most to their brands at a large scale online. The system w...
Using Pinterest to Promote Products 10 Jun 2013 | 06:01 pm
As a copywriter and general word nerd, Pinterest is one social media platform I’ve not played with. But never wanting to be kept in the dark, I’ve been looking round for information about how to use i...
Marketers And Advertisers Are On The Mind Of Twitter 28 May 2013 | 05:56 pm
Twitter is letting loose a lot of new advertising and marketing offerings. Earlier this week, Twitter launched a new Lead Generation card for mareters. Today, the company announced the availability of...
7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions 6 May 2013 | 06:15 pm
While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions....
Brands can now Target Facebook Users on the Basis of their Activities Outside the Facebook! 17 Apr 2013 | 06:07 pm
Advertisers can now target the users on the basis of their activities across the desktop, mobile channels, outside of Facebook, and even offline. It seems Facebook is trying to gain the attention of m...
Updated FTC Guidelines: What They Mean for Marketers 25 Mar 2013 | 05:34 pm
“If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the...
How to get more Word Of Mouth publicity 6 Mar 2013 | 07:32 pm
Here’s a quick way to attract more word-of-mouth publicity for your business. Learning what works You are a business owner, a client and a customer. This gives you a superb opportunity to see what wor...
Android Update For Facebook Pages Manager Allows You To Promote Posts And More 11 Feb 2013 | 07:18 pm
Facebook has just released an update to their Pages Manager for Android app that brings new features to make the app a lot more useful to page owners. Pages Manager for Android arrived in the U.S. ear...
