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Under Close Examination in Direct Marketing 14 Jun 2012 | 06:05 pm
Anger management. Self-help. Psychoanalysis. Meditation. Confession. Primal scream. Hypnosis. Finding your mantra. Losing your edge. Saying “no.” Choosing life. If there was ever a beast that examine...
Getting Your Direct Marketing Material Out the Door for Direct Marketers 14 Jun 2012 | 05:58 pm
It’s probably not so much the case today and sounds cliché, but there was a time when waiting for something to come in the mail that you ordered seemed, well, exciting. If you were born before the tim...
Getting an Eye for the Finer Details in Direct Marketing 13 Jun 2012 | 05:50 pm
There are those folks in life who are naturally gifted. Give some of them an open track and they can clear 100 yards in five seconds. Pluck out a triad on a piano and others will shout out “E7!” And t...
The Best of Colleagues and Associates in Direct Marketing 13 Jun 2012 | 05:45 pm
The older you get, the more you realize how valuable human-to-human relationships are to everyday life. When you are young, it’s common to have a gung-ho, I-can-do-everything-myself attitude, while sh...
The Telephone’s Power in Direct Marketing 12 Jun 2012 | 10:29 pm
You are sitting at home, enjoying dinner, when it goes off. There’s a telemarketer at the other end, trying to sell you something. You are watching your favorite film in a dark cinema and then your cu...
The Principles of Paper, Direct Marketing, and the New Age 12 Jun 2012 | 10:25 pm
“WHAT?!” the cynic wails. “You still use mail and paper products for business? Are you still living in the 70s? C’mon! Get with the program. Digital is the only way to go.” As a direct marketer, ther...
Examining the Fruits of Your Labor in Direct Marketing up Front 11 Jun 2012 | 09:26 pm
You’ve probably heard the stories before, but it’s always a bit of a shock to anyone when they actually realize they have a problem. A common example is that of an addict or alcoholic who is seemingly...
How to Make Your Customers Really Mad and Ruin Your Direct Marketing Business…or Save it Outright 11 Jun 2012 | 09:21 pm
It’s probably been done in comedy-club skits, but it does make you wonder if there are people out there who really try to get fired, work hard to get divorced and try to ruin their relationships with ...
The Direct Marketing Magalog—Balancing Sales with News, Entertainment, and Fun 8 Jun 2012 | 02:37 pm
There is the common complaint that any business, direct marketing or otherwise, is a cold and heartless endeavor. It’s just about buying and selling products. Business pros work solely on seductive pr...
Reaching Out and Touching Clients in Direct Marketing 8 Jun 2012 | 02:32 pm
There’s nothing like being part of someone’s life. Whatever positive effect you can have is great for people, and they never forget whatever ways you help make their lives that much better. Great huma...
