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Tip #211: Young at heart 25 Jul 2013 | 02:16 am
Hi Rafe, I wanted to follow up with you to see if you would be interested in setting up an interview with Joe [[Somebody]], co-founder of [[some company]]. Joe is a bright, young (under 40) executiv...
Tip #210: Why so mysterious? 4 Jun 2013 | 10:27 pm
This may be the worst cover letter I’ve ever received. Subject: [Company I don't know] Launches Exciting New Solution Upgrades Dear Rafe, I hope this email finds you well. If you haven’t already heard...
Tip #209: Type abuse 10 May 2013 | 10:02 pm
Let your words tell your story. That’s what they’re for. Using multiple emphasis styles in your writing is not clever, and it looks like spam… Rafe, Remember [[a company I don't remember]] whom you wr...
Tips #208 to 217: Class is in session 28 Feb 2013 | 10:53 pm
This one started with one ill-advised tweet and spiraled in from there. Thank you, Ziklag Systems! Each of the following crimes against the media could be its own Pro PR Tip. Many already are. It’s al...
Tip #207: How far will you go? 7 Feb 2013 | 01:38 am
You have a startup? Fascinating. Everyone has a startup. Your challenge: Get noticed, and get remembered. It’s highly advised to appear at work events with some form of your logo on your clothing, but...
Tip #206: Sound it out 4 Feb 2013 | 11:15 pm
This is a promo postcard I picked up at MacWorld. I think it means App Store Optimization, Limited Edition. But for most people spying this out of the corner of their eyes, I do not think it means wha...
Tip #205: Yay for lazy writers! 30 Jan 2013 | 09:30 pm
After years of working in the mainstream tech press, most recently at CNET, I now find myself removed from the grind of traditional journalism, working at Evernote on the platform team. I’m still writ...
Tip #204: It’s a press release, not a graduate thesis 2 Jan 2013 | 10:18 pm
While there’s something perversely beautiful about a press release that’s aimed way over the heads of the reporters who are likely to get it, please remember that the generally-accepted protocol is to...
Tip #203: Business in the front, party in the back 8 Oct 2012 | 11:05 pm
Thinking about printing something on the back of your business cards, as is the rage right now? Here’s a tip: Don’t put anything on the back that should be on the front. In other words, don’t put your...
Tip #202: I’ll take unrelated tangents for $400, Alex 26 Jul 2012 | 03:46 am
I’ve seen plenty of pitches that stretch from current events to product news, but this one wins the Infinite Gap award, no question: Hi, We’ve all looked forward to this summer’s movie blockbusters,...
