Prsa - prsay.prsa.org - PRSAY – What Do You Have to Say?
General Information:
Latest News:
Friday Five: Strike Out – Reputation Obstacles in Sports PR 24 Aug 2013 | 01:23 am
To the naked eye, the life of a sports star looks comfortable and care free. Go to practice, show up at the rink, field or court, play and collect from your multimillion dollar contract. It seems, how...
Friday Five: Do Not Underestimate the Power of the Intern 17 Aug 2013 | 01:33 am
There are a number of young and eager students looking for a professional opportunity that will launch their careers. The problem is that a number of these opportunities include unpaid internships. Fo...
Friday Five: Make it or Break it—How to Respond to a Crisis 10 Aug 2013 | 01:27 am
The past couple of years have seen numerous brands find themselves in hot water and then have to find their way back to winning the hearts and minds of their customers, stakeholders, and society at la...
New E-mail Options for Members 2 Aug 2013 | 06:29 pm
Opt-in, opt-out, opt-in, opt-out. It sounds like the making of a karate lesson from a 1980s pop-culture movie, but in reality it is representative of the new e-mail options available to PRSA members. ...
Friday Five: Looking to Build Buzz? It’s Time to Get Creative 27 Jul 2013 | 01:14 am
Brands and companies can have innovative ideas, user-friendly websites and business models that indicate their results will show a satisfying bottom line. Business models, however, may not mean anythi...
Friday Five: Brands Get a Clue When it Comes to Maintaining a Strong Following 20 Jul 2013 | 12:43 am
Building a brand is no easy task and maintaining a loyal and happy customer following can be even more daunting. However, there are a few obvious dos and don’ts when it comes to managing any brand. Wh...
Friday Five: Brands Face the Good, the Bad and the Ugly of Online Engagement 13 Jul 2013 | 01:48 am
Most brands hit a fork in the social media road a long time ago and had two choices—jump on the social bandwagon or dismiss the social movement in business altogether. Some brands leaped into the soci...
Friday Five: Social Media and Data Sharing – Striving for Privacy in a Very Public Space 29 Jun 2013 | 02:10 am
Big brother is watching…and listening, and therefore, concern over data privacy and the social networks is increasing rapidly. Users across the globe are plugged into a multitude of social platforms w...
Proactive PR: Anticipate, Then Accommodate 25 Jun 2013 | 08:50 pm
I’m writing this from my second, albeit short-term, “home” of Taipei, Taiwan. My wife and I have been coming here for our “R&R” for close to 40 years, and I never tire of the Taiwanese passion for inn...
In Memoriam Arthur Yann 16 Jun 2013 | 11:45 pm
Our community joins me in mourning the sudden and unexpected passing of friend, coworker, colleague and PRSA member Arthur Andrew Yann III, APR, PRSA vice president of public relations, on Thursday ev...
