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Getting the most out of Google Analytics by using goals to drive impact 24 Aug 2013 | 01:03 am
Our dashboards and monthly reports feature traffic source pretty prominently. You are probably well aware of how much of your traffic is from Direct, Search, and Referrals - if you're not, learn more ...
Web Analyst's Guide to Creating a Goal in Google Analytics 23 Aug 2013 | 10:50 pm
Creating a goal in Google Analytics is not difficult if you have a clear idea of what your goal is and how to identify it on your website. We recommend using goals that are built around URL destinatio...
New NPR.org Homepage (& Auto-Localization) 20 Aug 2013 | 10:12 pm
This week we launched the new, responsively redesigned homepage for NPR.org. Our goal: increase audience engagement (pages per session, unique users), create a cohesive experience across platforms, i...
7 Ways to Round Out Your Hurricane Sandy Coverage 15 Aug 2013 | 01:05 am
If you're one of the many member stations covering Hurricane Sandy, or "Frankenstorm," here are some types of stories that will keep your digital storm coverage relevant and your local community infor...
Eight Lessons Learned from the Argo Project and How to Foster Blogging Success at Your Station 14 Aug 2013 | 01:49 am
We’ve been assembling a large cache of resources about digital beat reporting and its progenitor, the Argo Project.
Release Update: Fixes for Audio uploads, Analytics Dashboard, Composer 2 integration and More 8 Aug 2013 | 10:56 pm
Over the last few sprints we have made the following updates and fixes:
Announcing the New DS Help Center for Self-Service Support Resources 8 Aug 2013 | 10:38 pm
NPR Digital Services is pleased to announce that we have developed a new support Help Center to provide additional self-service resources for stations to get answers to frequently asked questions, ste...
DS Support Changes to Improve Product Expertise and Responsiveness 8 Aug 2013 | 10:30 pm
Starting the week of August 5, 2013, the DS Support team is changing how we are working with the station community. Previously, each of our three support managers were regionally focused with a Statio...
9 Types of Local Stories that Cause Engagement 8 Aug 2013 | 07:31 pm
When you come across a story about your town, city or state, what makes you want to share it?
Migrating to Composer 2! 3 Aug 2013 | 02:36 am
Calling all Composer Pro Users! We are excited to improve your schedule and playlist experience by upgrading your station to Composer 2 now.
