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Native Advertising in Print Could Save Newspapers 24 Jun 2013 | 11:51 pm
Premium pricing for premium value has made native advertising the great hope for publishers desperate to escape the death spiral of plunging CPM prices for display advertising. For newspapers, premiu...
5 Types of Advertising That Are NOT Native Advertising 11 Jun 2013 | 10:00 pm
When a term is as hot and hyped as “native advertising”, it’s inevitable that everyone will want to appropriate it to describe everything they are doing. Which means the term will be widely misappropr...
Scaling Native Advertising 30 May 2013 | 06:47 pm
How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to...
How to Fix RSS Redux 10 May 2011 | 08:59 am
Five years ago, I wrote a post about How to Fix RSS (which was my first post to appear at the top of Techmeme). The technology and media landscape has dramatically changed since then, so I’ve updated ...
Publish2 Update: Network Growth and New Business Model 10 May 2011 | 08:49 am
From the Publish2 Blog: Many people have reached out to us recently and asked, “How’s Publish2 doing? You guys have been very quiet for the last few months.” That’s because we’ve had our heads down r...
Disrupting the Traditional News Syndication Model 3 Jan 2011 | 05:20 pm
Originally published on Nieman Journalism Lab Clay Shirky predicts that in 2011 traditional news syndication will see widespread disruption. I couldn’t agree more. But I don’t think the disruption wi...
The Content Graph and the Future of Brands 8 Jun 2010 | 08:02 am
Yesterday, two stories from Aol’s DailyFinance appeared in the Sunday print edition of the Daily Telegram, a newspaper in southern Michigan. These stories appeared on a business page that would otherw...
The New Associated Press for the 21st Century 25 May 2010 | 11:48 pm
This week, at TechCrunch Disrupt, we’re announcing the launch of Publish2 News Exchange, a platform aimed at disrupting the Associated Press monopoly over content distribution to newspapers. With Publ...
High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space 27 Oct 2009 | 03:26 am
Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This i...
Content Doesn’t Matter Without the Package 17 Sep 2009 | 03:25 pm
In response to the launch of Google’s Fast Flip, I observed that Google is correctly focused on creating a new user interface for news, when most media companies are not. A lot of people responded tha...
