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Missing a moving target: Mobile device opens and click through rates 2 Aug 2013 | 07:09 pm
Despite the increase in mobile devices, only half of marketers are designing email with mobile in mind, which shows that there is a massive disconnect between the bespoke design and experience that pe...
The Psychology Behind Creating Successful Email Marketing 24 Jul 2013 | 08:23 pm
At Pure360 we are fascinated by the various ways of increasing our clients’ engagement within their email campaigns, and the one topic that seems to be getting increasing attention is how to use psych...
The Open Rate Landscape 29 Apr 2013 | 07:28 pm
In our latest research we looked at 150 of our clients in a variety of industries, who together sent over 40,000 email campaigns and 900 million emails in a year. The information in this whitepaper co...
Six key strategies for maximising email ROI 8 Mar 2013 | 09:18 pm
This year email will continue to achieve the highest ROI compared to any other channel with 77% of customers preferring to receive permission based promotions via email and only 6% preferring these vi...
Email marketing for mobile optimisation guide 7 Mar 2013 | 09:52 pm
Ensuring email marketing campaigns are optimised for smartphones is becoming increasingly important. Download Michael's guide for the most up to date information on email marketing to smartphones.
5 Email marketing strategies that were right there under your nose 7 Mar 2013 | 09:47 pm
Maria Khoury, training guru at Pure360, provides five awesome email marketing strategies you can implement today.
How to improve your deliverability - whitepaper 2 Feb 2013 | 02:24 am
When it comes to email marketing campaigns, your deliverability is decided by your recipients' reactions to your emails, you are in control. In this whitepaper email marketing guru Andy Thorpe takes ...
Guide to re-engagement - whitepaper 15 Jan 2013 | 03:57 pm
Successfully re-engaging with the inactive recipients can make a massive difference to the ROI you are receiving from your email campaigns. In this guide Pure360 will provide you with a number of idea...
Email marketing year planner 3 Jan 2013 | 07:57 pm
When it comes to planning your marketing year there's plenty of activity to think about. Check out our latest guide which provides a variety of ideas about the activity you should be considering whil...
10 great email insights using Google Analytics - whitepaper 27 Nov 2012 | 09:39 pm
Google Analytics is an essential tool for many online marketers and one that we use on a daily basis to give us some great insights. These 10 tips are devised from personal experience within GA and wi...
