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“Contagious: Why Things Catch On” interview with Jonah Berger 20 Aug 2013 | 10:49 pm
Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Whar...
Creating Magical Moments: The Lost Art of Marketing 6 Aug 2013 | 11:02 am
I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of wh...
Storytelling: Past, Present and Future with Shel Israel 24 Jul 2013 | 02:38 pm
Storytelling: Past, Present & Future In this new Substance interview: Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and c...
The Age of Context with Robert Scoble 14 Jul 2013 | 11:13 pm
The Age of Context: I’m honored to share this new Substance interview: The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new med....
Substance: New Role of the CMO: How Technology and Marketing Work Together 18 Jun 2013 | 01:45 am
I’m excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together. On this episode, I host Da...
Huffington Post Names Bryan Kramer one of the Top 50 Social CEOs on Twitter 13 Jun 2013 | 04:38 am
In early June, Huffington Post blogger Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks, posted his list of “The Top 50 Social Chief Executive Officers (CEOs) on Twitter”. As he describ...
Accessibility as Strategy: The One-Way Conversation is Dead 11 Jun 2013 | 06:50 am
As my grandma always used to say, “God willing someone answers the phone.” For context, she was talking about customer service and sales people. Are you ready for an open discussion? If you are, that ...
Smarter Commerce Starts With Smarter Experiences 28 May 2013 | 10:30 am
Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had the honor to be a part of their VIP influencer program and it left me pondering one thought…it’s the people who make the...
Today’s Customer: Choose Your Own Adventure 9 May 2013 | 02:20 am
The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first t...
Part 2: Getting to the Authentic Essence of a Story, Person or Brand 25 Apr 2013 | 08:36 pm
I’m excited to share the second of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person or Brand. The first vid...
