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5 PPC Best Practices 26 Aug 2013 | 09:45 pm
For PPC advertisers, it pays to follow some of the industry’s best practices to make it to the top. Here are some of the best practices that you may adopt. 1. Start Thinking Consumer-Initiated Market...
PPC Banner Ad Tips 26 Aug 2013 | 09:39 pm
Advertising plays a vital role in the growth of any form of business. With the advent of e-commerce, the advertising techniques have undergone lots of changes. The traditional billboards are now trans...
Creating High Click-Through Ads 8 Aug 2013 | 02:13 am
There’s no doubt, we have developed a sense of numbness towards marketing messages over time, be it on TV commercials, online ads, or those billboards pleading for a second look. PPC ads are no differ...
SEO or PPC? 8 Aug 2013 | 02:10 am
There are two internet marketing techniques that are popular among beginning entrepreneurs: pay-per-click advertising (PPC) and free search engine optimization (SEO). This article does not even offer ...
Lawyer Advertising 6 Aug 2013 | 12:59 am
Pay-Per-Click (PPC) is a cost effective marketing vehicle that can instantly connect your law firm with potential clients. Unlike other lawyer advertising which is less measurable and less targeted, ...
Matching Search Engines to Verticals 31 Jul 2013 | 01:33 am
When it comes to search volume, Google is the 800lb gorilla. Google captures two-thirds of all search queries in the U.S. Yahoo and Bing account for roughly the other third. For paying advertisers, t...
AdWords VS AdSense 31 Jul 2013 | 01:15 am
You’ve heard of Google AdWords and Google AdSense. So, what’s the difference? Both are by Google, both sound the same, and both are related to advertising. People tend to get confused with these names...
The History of PPC 31 Jul 2013 | 01:11 am
Pay-per-click is an internet advertising model that drives direct traffic to websites. It is also called Pay per click. How does it work? Advertisers bid on keywords relevant to their target market ...
PPC Management for Tight Budgets 27 Jun 2013 | 01:59 am
Everyday business owners want to test the potentially profitable waters of paid search advertising. Many owners lack the time and training to effectively manage a PPC campaign. While in the right hand...
Penalized rankings? PPC to the rescue. 15 Apr 2013 | 08:54 pm
If you’ve noticed a steep drop in your website’s organic rankings or seen a noticeable decline in web traffic and leads, then chances are your website’s been penalized by the latest algorithm update f...
