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Interactive Point of Sale 9 Apr 2013 | 07:53 pm
How could you create a more interactive brand experience in store? Point of Sale is a concept that we’re all familiar with for communicating promotions: stickers, posters, tent cards, ceiling hangers,...
The NHS Go Genbutsu: How the Civil Service is Thinking Lean 20 Mar 2013 | 04:19 pm
The Japanese phrase genchi genbutsu means “go out and see for yourself” and is a central pillar of The Toyota Way and of Lean management. It is a principal that says “if there is a problem, don’t try ...
Would you like a cookie? 20 Mar 2013 | 03:11 pm
Almost two years ago the busy-bodies in Europe, spearheaded by Germany and France, decided it was time to clamp down on internet privacy concerns. And after they clamped it down they hit it repeatedl...
Customer choice – how offering more can get you less 14 Mar 2013 | 06:57 pm
When a visitor to your website doesn’t know exactly what they want, it’s important to offer them as much choice as possible, right? After all, their ideal product might be one they haven’t seen yet. W...
Passion Brands: What are they really? 26 Feb 2013 | 08:09 pm
Put simply, a passion brand is not a brand that consumers purchase purely out of habit, it’s a brand they have an emotional connection with and want to be identified with by their peers. But this is j...
Passion Brands: What are they really? 26 Feb 2013 | 08:09 pm
Put simply, a passion brand is not a brand that consumers purchase purely out of habit, it’s a brand they have an emotional connection with and want to be identified with by their peers. But this is j...
A week in the world of Google 20 Feb 2013 | 08:47 pm
Google is the third most valuable brand in the World, behind Apple and Samsung, with Microsoft in fourth place (commercetuned.co.uk). In December Alexa listed Google.com as being the Internet’s most v...
Big Data and your marketing strategy 15 Feb 2013 | 09:23 pm
Source: Dilbert.com Big Data became one of the biggest buzz words of 2012, and it looks like 2013 isn’t going to be any different. Data is being created at such a rate that each day we create 2.5 q...
Call to Action optimisation 15 Feb 2013 | 09:21 pm
Trawl Google for articles about Call to Action (CTA) best practice and you will find articles galore such as ‘Seven ways to improve conversion through your CTAs’, ‘The most compelling CTAs on the web!...
Do you really know your customers? 15 Feb 2013 | 07:06 pm
If you don’t know your customers you can’t personalise a website experience or optimise your website for sales. You can’t target your customers with relevant marketing messages or encourage loyalty. ...
