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What People Don’t Understand About QR Codes 22 Aug 2013 | 03:07 pm
In response to ScanBuy’s recent announcement regarding Microsoft Tag, the article below was written. See my comments in bold. Microsoft Learned QR Codes Don’t Work By Laura Stampler, August 19, 2013....
Microsoft to Close Tag in Two Years 20 Aug 2013 | 07:22 am
Today, a lot of people are talking about the long-term license agreement ScanBuy entered into with Microsoft for its mobile bar code platform known as Tag (see press release). While that’s certainly i...
NFC is Here- But Who Wins? Series 1: Part One 8 Aug 2013 | 10:02 pm
As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device en...
I Don’t Think QR Codes Are Going Away 2 Aug 2013 | 02:00 am
QR codes placed in print (i.e. mail, magazine, and newspapers), are becoming essential to today’s modern marketing campaign. QR codes are much more effective than anything that came before because the...
Are QR Codes a Terrible Idea? 23 Jul 2013 | 07:59 am
On retail-week.com there is an article titled “QR Codes Are A Terrible Idea. Why Is Image Recognition Even Worse?” and I have a couple of comments/questions for the author Frank Hayes. The article is ...
QR Code Scavenger Hunts Make Trade Shows & Conferences More Fun 16 Jul 2013 | 08:00 pm
I attended a trade show that really surprised me! There was a QR Code scavenger hunt that was not only fun to play, it made it fun to visit the different booths and linger as I waited for the next sta...
B2B QR Code Failure…Why? 10 Jul 2013 | 06:12 pm
Bemis, the product packaging company, is currently running a B2B print campaign, which features a QR Code. When the QR Code is scanned, the reader of the ad is brought to a page on the desktop versio...
5 Ways Retail Stores Can Use QR Codes 10 Jul 2013 | 02:13 am
Today, retailers must go the extra mile to make sure their customers have unique in-store experiences. They have to be clever enough to appeal to new customers, retain their existing ones, and keep bo...
QR Code Done Right by Sherwin-Williams 1 Jul 2013 | 05:28 am
Here’s a great example of a print ad that delivers value and service to the consumer, instead of simply interrupting the consumer with meaningless copy, imagery and branding. It’s interesting to note,...
QR Code x Action ÷ Context = Mobile Engagement 26 Jun 2013 | 08:37 pm
Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the...
