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Forget about SEO. Track sales not rankings. 12 Jul 2013 | 01:33 am
Forget about rankings Once upon a time (back in the ’90s and early ’00s) organizations mastered a handful of methods that helped them manipulate their rankings in Google’s search results. But “SEO” h...
How to prevent ‘page not found’ errors when having your site redesigned 21 May 2013 | 08:03 pm
“Page not found” (aka: 404) errors (like these) are annoying but beyond all else they’re terrible for the user experience, stopping visitors in their tracks and causing them to leave your site. Good l...
8 better ways to measure visitor engagement with Google Analytics 7 May 2013 | 06:38 pm
If you’re investing in the production of digital content (blogs, whitepapers, videos, or anything else you publish on your website) investing wisely means identifying which content resonates most with...
How analytics can tell you what to write 1 Apr 2013 | 04:27 am
You publish content online – blogs, articles, videos, whitepapers. You keep it authentic, engaging, and valuable to consumers. At the same time, however, you have goals of raising awareness about your...
Reducing conversion costs isn’t sexy, but ROI is 19 Feb 2013 | 11:13 pm
There are two ways to increase profitability: make more or spend less. Similarly there are really just two ways to get results from marketing: do more of it, or improve conversions. Many businesses fo...
Why we don’t sell SEO 31 Dec 2012 | 10:30 pm
Here we are in 2013 and rarely does a week go by that someone doesn’t contact us about SEO services. But we don’t sell SEO – not in this decade, anyway. Not just because we’re not a marketing agency, ...
Social media ROI vs. the value of your mom 13 Dec 2012 | 05:20 am
Some say it’s fruitless to try to definitively measure the ROI of social media, but HubSpot’s marketing scientist, Dan Zarrella, believes you can measure the value of a Twitter follower, or Facebook l...
How to build a data-driven marketing team 29 Nov 2012 | 10:30 pm
Marketing is going through a seismic shift in tools, methods, and approaches, and your marketing team isn’t keeping up. While creative, right-brain thinkers who sense the mood of the market and the ri...
Don’t expect that marketing automation tool to do it all 23 Nov 2012 | 10:30 pm
The all-in-one tool: it’s a great concept. Why bother with a separate CRM, CMS, web analytics, etc. when you can get just one marketing automation system? But that all-in-one marketing automation syst...
Your IT and marketing folks can’t keep up with marketing-technology 31 Oct 2012 | 08:30 pm
Who in your organization is responsible for keeping up with the evolving technology of marketing? If your answer is the “IT folks” you’re making a mistake. Think it’s your “marketing people?” You’d be...
