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Ads from around the world 13 Aug 2013 | 08:39 pm
We’re immensely proud of the creative work we do here at Radio Experts and we like to keep in tune with radio advertising styles right across the globe, so here’s a variety of interesting commercials...
RAJAR Explained 30 Jul 2013 | 08:39 pm
Do you know what RAJAR is? More importantly, do you know why it’s so important? The next RAJAR results are due out this Thursday, so today, we’re giving you a very quick insight into Radio’s audience ...
Absolute Radio sold to Bauer 29 Jul 2013 | 03:54 pm
It’s been a fast start to the radio week, with the news that Absolute Radio has been sold to Bauer Radio. Bauer will add the Absolute Radio footprint to it’s already impressive collection of brands, ...
Starry Eyes Royal Baby Prince George 26 Jul 2013 | 06:14 pm
One of our favourite recent radio stories was Star Radio Cambridge’s pledge to rename itself for a whole week. The idea is that whatever the Royal Couple call their new baby son, will be the name that...
Heatwave Radio 25 Jul 2013 | 06:42 pm
If like us, you’ve been sweltering in the first official Heatwave since 2006 then you’ll know that hot weather can completely change how we feel, what we buy and what we respond to. And one of radio’...
How to get Radio Success 16 Jul 2013 | 07:08 pm
Radio is a fantastic and exciting advertising medium and can be an incredibly powerful way to build a brand and generate sales for any business. But what do you need to make a radio campaign a real su...
Focus on Sponsorship & Promotions… 11 Jul 2013 | 01:59 pm
Radio advertising is a fantastic medium; executed well with the right media plan and great creative work, you can achieve amazing results. But it isn’t the only way to use radio. Sponsorship & promot...
Murray joins Talksport… 8 Jul 2013 | 05:43 pm
No Talksport is not turning into TalkTennis, although given yesterday’s viewing figures for Wimbledon Men’s Singles Final (won by Andy Murray) maybe they should. Today sees news that Colin Murray fro...
How do you listen to the radio? 4 Jul 2013 | 06:08 pm
Is it in the car? On the train? In the office? In the kitchen? When you’re out walking somewhere? In the gym, or just for those crucial 20 minutes as you get up and get dressed? The fact is, pretty m...
It’s all about the brief 25 Jun 2013 | 04:15 pm
The RAB’s Five I’s research into radio creative effectiveness is a stunning example of how to turn ‘Art into Science‘. In fact, with radio creative everyone has their own opinions about how to make gr...
